No matter the size of your business, having a social media presence is invaluable. Whilst offering a multitude of benefits, it is also a complex world which takes planning and serious thought into building a robust profile.
Why Engage in Social Media?
Social media is a powerful free marketing tool, accessible to every business no matter its size. Due to its non-existent barriers, it’s extremely important for every business to take advantage of the benefits social media has to offer. It’s an essential part of any marketing strategy as well as being one of the highest ROI online marketing strategies available due to its low costs and inclusivity. Social media is also one of the first places customers will search to gather information and reviews before making a purchase decision, so it is important to create a positive first impression.
Ellison’s Global Social Media Manager, Charlie Bull explains: “The great thing about social media is how creative you can be with different networks. From live content to stories, it doesn’t matter how small or large of a business you are. Everyone can utilise these features and really get creative with them to make them stand out from the crowd. With the amount of eyes on social media, it couldn’t be a better place to tell your brand story to your target market. For example, since 2014, Instagram alone has increased year-on-year by over 100 million monthly active users. Combine your great content with your target market and there’s an opportunity to increase your brand awareness.”
How Do I Make My Business Go Viral?
Social media marketing isn’t all about going viral, it’s about using online platforms to build trust and relationships with your customers. This will boost your visibility and brand recognition and offer a rich source of information for your customers to get to know your brand. You want your business to project trustworthiness and expertise in your area, whilst retaining your brand voice, values and demonstrating fantastic customer service through strong customer engagement.
Increasing Web Traffic
Social media is also a key way to increase your web traffic without the need to increase your marketing costs. Including your URL, sharing content from authoritative sites to increase your digital footprint and potentially bringing a larger audience, as well as always referring visitors back to your website are all ways social media can help increase your web traffic.
As an increasingly commercially-saturated area, social media marketing is now more competitive than ever, so don’t expect to generate a significant following immediately. To be successful you need to invest time and effort into building up your presence and have a thorough understanding of your target market.
Consistency is key to successful social media. You should practice both brand consistency in order to retain your brand voice and aesthetics, as well as posting consistently in order to keep customers engaged with your content. To ensure consistency, creating a content calendar will allow you to plan your content months ahead as well as ensuring you are regularly posting new and interesting content. From regular posts to running competitions, posting behind the scenes content on Instagram Stories and hosting Q&As on Facebook Live, social media is the perfect platform for a range of exciting content.
Strengthen Brand Loyalty
Through time and effort, quality content and consistency should have built you up a successful following. The aim is for these followers to engage with your brand and build the relationship until they become loyal advocates. Social media allows you to break down the barrier between you and your customers, creating richer customer experiences and fostering closer relationships which in turn develop higher brand loyalty and ultimately a large return on investment.