Search engine optimisation (SEO) is a process of optimising your website to gain organic traffic from a search engine. SEO is a tactic to improve your rankings within the search results. The general rule of thumb is the higher ranking of the result, the more traffic the website receives. Therefore, the overall aim is to get as high as possible within the search engine results.
Search engines like Google, Bing, etc. take many factors into consideration when they rank pages, such as keywords, authority, usefulness and content. As a business it is important to take these factors into consideration as SEO can help your business.
Keep reading to discover how SEO can help your business.
Building brand awareness
One of the benefits of SEO is that as rankings improve, more people are exposed to your brand and potential customers are more likely to trust your brand.
Building your brand’s social media following
As more traffic comes to your website, visitors are likely to click on your social media channels as they conduct their research. As traffic increases, you can expect a percentage of these visitors to also turn into followers.
Increased blog traffic
As your website’s authority increases, your blog ranking will also rise. This means your blog content is more likely to be found on search engines.
Increased time spent on your website
Visitors who are visiting the website are looking for specific answers. Therefore, they are more likely to spend more time on the website and purchase. By increasing the time spent, this will also help your SEO rankings.
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