Gen-z’s are generally people born in the mid 1990’s and early 2000’s. This generation is set to take over Millennials, with Gen-z being larger than both Baby Boomers and Millennials. There are nearly 74 million Gen-z people in the US alone (Kasasa). It is said that Gen-z is the group that you should be targeting if you are trying to attract ‘young people’. But, this generation has or is growing up with technology and this changes your marketing strategy.
The question is, what does this all mean for businesses?
The generation is increasing, it is said by 2020 Gen-z will account for 40% of all consumers within the US (Fast Company). Understanding this generation will be crucial for companies to succeed and this may involve adjusting and revaluating existing practices.
Keep reading to learn 3 key points about Gen-z!
The time of when you were born plays a part in shaping your cultural influences and views. Gen-z value individuality and authenticity in all walks of life. In order to appeal to Gen-z, authenticity needs to be part of your marketing philosophy. One of the easiest ways to incorporate this into your strategy could be through user generated content (UGC). You can read more about UGC here!
It is said that the attention span of Gen-z is 8 seconds which is significantly lower than Millennials at 12 seconds (Oberlo). However, this generation process information faster than other generations. Avoiding long forms of content is best for this generation, smaller content forms such as Snapchat or Instagram Stories are best to capture their imagination.
Influencer marketing is powerful, Gen-z rely on micro-influencers to learn about new products and services. This generation value influencers who are honest and have no hidden agendas, they recognise that major celebrity influencers don’t always portray a one of their key values – authenticity. Micro-influencers are more attainable for small businesses, which is great news!