We are thrilled to announce the latest licensed artist to partner with the Sizzix brand in 2024, stamping and scrapbooking extraordinaire Catherine Pooler. The first release, set to launch in May 2024 features designs across a range of Sizzix Thinlits® dies, stamps, stencils and 3D Embossing technologies, which personify Catherine’s celebrated signature style. Oozing with personality and charm the first release pairs the design styles of both Sizzix and Catherine Pooler, delivering a fun filled collection that is sure to be a big hit for the summer season, and a go to favorite year after year!
What started as a hobby 30 years ago, led to a passion for the creative industry and soon became a full-time career for Catherine, launching her own line of products in 2015. Catherine is widely renowned for her extensive range of inks, stemming from a desire to provide stampers with the perfect formulation for amazing creations. Her collection certainly achieves this, offering inking solutions that have solid and true colors with varying tones, that are both easy blending and water reactive. Her product range has continued to diversify over the years to include a wide range of themed paper-crafting supplies including stamps, patterned papers, dies, stencils and other creative essentials.
Catherine Pooler, Founder, and Erika Post, Director of Product Development
Catherine has built a loyal and engaged community, who have followed and shared her creative journey to date. With a talented team of brand ambassadors, over 62k YouTube subscribers and over 30k followers on both Facebook and Instagram, her global following continues to flourish. It is this close connection to the consumer that fuels Catherine’s passion to deliver new and exciting products into the creative industry and the partnership with Sizzix is an exciting new adventure for her brand.
Catherine was first introduced to Sizzix over 25 years ago using an early Sizzix machine for teaching and creating school bulletin boards. She purchased her own Sizzix Big Shot machine back in 2008 to support her hobby, and is delighted that 16 years later, her very own Sizzix products will be hitting the shelves. Catherine commented on the collaboration thus far; “It was a dream! The whole team at Sizzix are fun, supportive and creative. We’ve loved getting to know them and can’t wait for future antics! Sizzix and the Catherine Pooler brands have slightly different styles, so bringing them together creates something new and fun for our customers! ”
Jen Long
The Catherine Pooler collection will be available online and at retail stores from May 2024, with further collection drops launching through the year.
About Catherine Pooler
Catherine Pooler’s journey with papercrafts began over 30 years ago, where she ventured from creating simple scrapbooks in high school to storytelling and creating scrapbook memories when her first daughter was born. After attending her first stamping party, her skills and love for papercrafting grew and she began teaching her very own classes at home. As the internet became more accessible, Catherine moved to teaching online and was astounded by the fact she could connect with people from all over the world. She launched her StampNation online community in January of 2011 as a place for crafters to share, learn and grow among kindred spirits.
Being surrounded by this creative community, allowed Catherine to learn more about makers; their journeys, passions and challenges. She wanted to support her community in being successful in their creative endeavors, which led her to launch her first Stamp of Approval collection in 2015. Each quarterly collection of products included her signature designs complete with background components, sentiments and dies, all thoughtfully curated to provide a full creative solution. Her success has continued over the years with growing product lines, including Catheine’s signature ink range. Catherine’s passion for creativity and connection with her audience has ensured that the wants, needs and desires of consumers’ are always at the forefront of her high quality product releases. This is a shared value between both the Catherine Pooler and Sizzix brand, that will remain at the core of this exciting new partnership.
