With craft workshops driving customer engagement, we’ve looked at why ‘try before you buy’ is having a profound effect on consumer’s decision making processes.
As the retail industry gets smarter, so do consumers. Consumer’s decision-making journeys are becoming more complex, with extra research avenues and comparison sites making a big impact on their decisions. The internet is bursting with reviews, opinions and alternatives for all products. Because of this, having the opportunity for potential consumers to experience your product’s full potential, without any conflicting messages, can be priceless for both the consumer and retailer.
Experiencing USP’s
The craft workshops driving customer engagement are doing so because consumers are able to experience, and understand, a products full potential. Once using the product, they can understand how that product is, or isn’t, going to help them with their particular craft before committing to a purchase. As well as this, workshops create inspiration for their future making. This gets consumers thinking of how that product’s potential can fit into their future plans, creating a demand.
The ability to ask questions
Another aspect to craft workshops that consumers find helpful is being able to ask questions whilst using the product. Having knowledgeable members of staff working on the workshop, helping consumers and answering their questions gives an added value to the consumer’s all-round experience. They can solve any queries before they buy, and once bought, they know exactly how to use the product to its full potential.
No commitments
Committing to a purchase, especially a costlier purchase, takes a lot of consideration and research for a consumer. Being able to try something without having to commit, and getting to experience something fun at the same time is a bit of a no-brainer. This light-hearted and valuable sales experience is something that consumers will not only spend their time at, but will be the place they make some big decisions on what they purchase.
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