How to make an impact at trade shows – plan, engage and learn
August 24, 2017
Whether a start-up or well established company, there are always pressures with exhibiting at shows, no matter how experienced with exhibiting a company is. The reasons why retailers and visitors use trade shows is the...
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Knowing your consumers – how to understand your consumer’s changing behaviours
August 22, 2017
Acknowledging changes in consumer behaviour is a reality for retailers. Therefore, retailers need to know their consumers to understand their changes in behaviour. We know consumer behaviour is changing and adapting alongside the digital age....
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The new Sizzix Big Shot Foldaway Machine is launched!
August 18, 2017
The new Sizzix Big Shot Foldaway machine is here! The machine’s new compact and portable design makes it the perfect machine for making on the go. (more…)
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How to capitalise on the back to school market
August 16, 2017
The UK back to school market is worth more than £1.45 billion every year. The demand for uniform, stationary and other school-year necessities is driving consumers to stores to purchase. The surge in purchasing over...
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Does having a hobby make you happier?
August 11, 2017
Having a craft hobby has been proven to help with mindfulness and wellbeing, let alone its anti-ageing and creativity benefits. Our article on crafts and mindfulness looks into these benefits with regular crafting. Therefore, we...
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5 ways consumer behaviour is changing
August 9, 2017
The digital age is continually shaping the retail industry and its consumers. The growth in technology has given consumers more choice when shopping. Because of this, consumer behaviour is continually adapting and is more sophisticated...
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We’re attempting a Guinness World Record!
August 4, 2017
The Sizzix team are to attempt a Guinness World Record for the largest collection of papercrafts in the world. The attempt will be judged by the Guinness World Record team and will run throughout August....
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The power of face-to-face marketing in the craft industry – why it’s important to speak to consumers
August 3, 2017
The Art and Craft Industry is bursting at the seams with hands-on creativity. Hobbyists enjoy a range of different crafts, and each craft requires numerous skills to be learnt through practice and experience. Face-to-face marketing...
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The realities of retail in 2017 – consumer experience is key!
July 27, 2017
Technology has provided retailers with big challenges in the digital age. According to the PWC report on retail realities for 2017, the consumer is firmly in charge. They are embracing omni-channel retailing and expecting a...
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Is the make do and mend trend making a comeback?
July 21, 2017
The make do and mend trend was once a way of life. Craft techniques were once essential for mending and altering, but as time went on, the trend seemed to disappear. The development of E-commerce...
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Patchwork and Quilting – Botanicals and Pantone’s Greenery are key craft trends for 2017
July 19, 2017
Patchwork and Quilting’s popularity never wavers. Throughout the years quilting and patchwork has seen a keen interest from makers looking to take on the traditional techniques. New innovations have kept the craft relevant and on...
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Profitable hobbies – how the rise of Etsy and Not on the High Street has helped make hobbies profitable
July 14, 2017
The gift industry has seen a dramatic rise in demand for handmade and personalised gifts over the past few years. This demand has been driven by e-commerce sites like Etsy and Not on the High...
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