Department stores have long brought in the crowds for their Christmas window displays, with expectant shoppers awaiting the arrival of festive decorations to begin their Christmas shopping in style.
Christmas shopping for many consumers is about the physical experience. In a climate where physical stores are seeing such a harsh decline in consumer spending due to the rise in online shopping, it is more important than ever to create a magical visual experience.
A competitive time of year for retailers, brick and mortar stores continue to create visual spectacles at Christmas, with elaborate displays that take consumers on a journey that immerses themselves in the joy of the festive season. We’ve identified some of the top trends that retailers will be following this year to create a theatrical spectacle, full of wonder, nostalgia and amusement to capture the spirit of Christmas.
Neutral shades creating a subtle colour palette is trending as a modern colourway which has influenced style trends from fashion to interiors. Pastel shades are a great way of sticking to this trend whilst incorporating some colour into your Christmas designs. This subtle theme is perfect for boutiques, home interior stores and more!
Christmas also sees us admiring the natural beauty of the world, inspiring many displays to express this in decorative elements, such as through trees and the animal kingdom. Incorporating woodland animals into store displays is a great way of adding a mystical touch to your visuals, as well as being popular amongst a nation of animal lovers. This nature-loving theme is perfect for clothing stores, health and beauty stores, home interior stores and more!
Christmas is a time where we can all reminisce and immerse ourselves in the nostalgia of childlike joy. A classic Christmas display will never fail to disappoint, bursting with colour, traditions and handcrafted finishes. This fun-loving theme is perfect for department stores, toy stores, sweet shops and more!
The festive season is the perfect excuse to add some glitz to your store. Metallic golds and silvers will convey luxurious glamour, loved by consumers during the party season! This glamorous theme gives a striking look for high end, jewellery and department stores.
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