Christmas is a prime time for the crafting industry, helped by the growing trend of consumers being more careful with their Christmas spending and instead are getting creative with their decorations and presents to give that special handmade touch.
Here are the top five craft trends we have identified will be most popular over the festive period!
1. Homemade Advent Calendars
In the run up to Christmas, there’s nothing more exciting than opening the first door in your advent calendar. With hundreds of branded chocolate calendars available on the high street, alternative calendars are rapidly increasing in popularity, such as highly sought-after beauty advent calendars. Inspiring consumers with ideas on how they can create their own homemade advent calendars is perfect for increasing interest in crafting at Christmas, as well as being able to fill each window with a small surprise that won’t disappoint!
2. DIY Crackers
Crackers are a traditional must-have for every laid Christmas table. However, the crackers available on the high street can often sport an underwhelming design with a disappointing gift inside. Giving consumers the inspiration to create their own crackers will go down a treat, as well as offering the opportunity to fill with small and personalised presents!
3. Handmade Table Decorations
The growing trend towards a sustainable and handmade Christmas continues with table decorations. Each year consumers like to mix up their decorations, so making their own allows them to not only save on waste and added expenses, but also create personalised and memorable touches for special social gatherings.
4. Christmas Eve Surprise Box
Christmas Eve is a magical day where the excitement is brimming for the day ahead. Decorating wooden boxes in the run up to Christmas to fill with some special treats to keep kids busy on Christmas Eve is not only a lovely festive crafting activity, but also a start of a new tradition we’ve seen become more and more popular.
5. Sustainable Gift Wrap
Over recent years there’s been a clear shift from manufactured plastic wrapping towards more eco-friendly and sustainable alternatives. Recyclable brown Kraft paper is a must-have for consumers this festive season, as well as seasonal embellishments and handmade die-cut tags.
For more informative posts about the creative industry, as well as the latest news from Ellison and all of our brands, visit our Trade News here.
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