Spring is nearly here, and with it comes Easter—one of the most popular retail seasons of the year. Even if you’re not selling Easter-specific merchandise, creative Easter decorations can attract customers. The display can put them in a good mood and encourage them to engage on an emotional level with whatever you have for sale. Bunnies, chicks and baskets full of colourful eggs are obvious décor choices this time of year, but here are some other ideas you can use to attract visitors to your shop and—hopefully—turn them into customers!
Easter, spring and gardens go hand in hand. A garden-theme is an excellent choice for the season—people are looking forward to spending time outdoors again, and flowers, grass and picket fences capitalise on that sense of yearning. Include traditional icons (bunnies, chicks, lambs, eggs) in the lead up to Easter and then once Easter is over transition to a more general spring theme by swapping in gardening tools, song birds and garlands of flowers.
Speaking of flowers, oversized paper flowers are a peak décor trend. They’re easy to make and can be customised to match your store’s unique style. For a fun alternative, why not try a display of pom-pom flowers? Sizzix offer a fantastic pom-pom maker which makes making pom-poms easier than ever, you can view this tool here.
Christmas for Easter
More and more décor that is typically associated with Christmas is showing up dressed in Easter colours. Easter trees with egg-shaped baubles, pretty floral wreaths, even crackers filled with chocolate and sweets will surprise customers with their novelty.
Easter décor tends to bring a bright, springtime palette of pink, blue, green and yellow. But, it’s easy to go overboard with these colours! As an alternative, try softer shades or even a monochromatic look. Choose fresh spring green or robin’s egg blue to turn your shop into a refreshing haven. Alternatively, you could capitalise on this year’s trendiest shade and pantone colour of the year by indulging in the pretty coral décor.
Go for Folk
Folk art and Scandi designs are on trend right now and you can’t go wrong with incorporating this style into your displays. With a richer colour palette than traditional spring pastels plus visually appealing patterns and animal characters, you’re sure to stand out from the crowd.