The gift industry has seen a dramatic rise in demand for handmade and personalised gifts over the past few years. This demand has been driven by e-commerce sites like Etsy and Not on the High Street. Because of this, profitable hobbies are on the rise!
A hobby is something a person strives to do and will make the time to do, no matter how busy. Knowing that a hobby can also give a person an enjoyable pastime, have multiple, proven health benefits and help bring in a profit, it’s no wonder e-commerce sites like Etsy are bursting at the seams with creatives doing what they love.The sites connect consumers directly with the Artisans and craftspeople who create the handmade products. This allows them to personalise their gifts and have them sent via delivery anywhere across the world.
The e-platform push
These e-commerce sites have provided hobbyists with a platform to connect with customers. This, alongside social media’s vast reach and the demand for unique handmade gifts, has given hobbyists more security to take the plunge into starting a business. Before these ‘craft focused’ e-commerce sites appeared, hobbyists wanting to move forward into creating a business either needed the funding behind them to reach such vast audiences or had to accept starting with a local reach.
Hobbyists can potentially access millions of people through setting up a site on either Etsy or Not on the High street. All they have to do is build an inventory of handmade products and set up an account, making it a lot easier for Hobbyists and pushing the trend for profitable hobbies.
Promoting crafter’s unique creations is how Easy and Not on the High Street have built its huge social media following. This gives the craft shops extra promotion to millions of customers who are engaging with the e-commerce site’s content. This gives hobbyists an opportunity to reach these million’s of customers, which would be un-reachable for any small, start-up company. This platform is what has not only driven the demand for handmade gifts but inspired more and more hobbyists to turn their passion into profit.
Connecting to customers
The e-commerce sites are allowing hobbyists to build priceless, mutually beneficial relationships with their customers. Not only do the customers get to directly message the hobbyists creating their product, giving them the opportunity to make that product as unique as they want. But also, hobbyists get the opportunity to truly create something special for their customer, providing them with a personalised service that not only impresses the customer, but keeps them coming back.