Whether a start-up or well established company, there are always pressures with exhibiting at shows, no matter how experienced with exhibiting a company is. The reasons why retailers and visitors use trade shows is the same, but the pressures for exhibitors to hit a certain standard are increasing. Because of these pressures, we’ve looked at some useful tips and tricks to help businesses make more impact at trade shows.
Trade shows have developed extensively over the last few years, with exhibiting becoming more interactive and engaging for visitors. The opportunities it provides for face-to-face promotions are priceless for businesses. We looked at the benefits of this marketing technique in our article on the power of face to face marketing. Being able to spend time effectively whilst at shows allows retailers to take control and make an impact at trade shows.
Whilst planning for your trade shows, consider these top tips:
Check exhibitor lists before you go
Knowing what competitors and other businesses are going to be at the show can be helpful whilst exhibiting. Finding out where they are in the room in comparison is helpful for you to know where you need to be. Having an action plan of what stands to visit is helpful for planning you time effectively too.
Get the extras!
Trade shows tend to implement interactive apps and produce extra marketing materials for the event. Make sure you get these extras to get a feel of what the show visitors are experiencing. Plus, you won’t miss out on any competitor promotions you should know about.
Another great way to boost exposure at the event is to try and secure coverage in the event marketing materials, whether a small advert or a feature on your product. It’s a great way to get the visitors to notice you!
Allocate time to talk to prospects
As a retailer at a show, it’s important to get the most out of it for your business. Make the time to squeeze in as many meetings with prospects as you can. You never know what new business ventures or opportunities you might come across.
A top tip for meetings whilst at the show is to make the most of the space on your stand for meetings. If you’ve got a stand with the space for a table and chairs, it’s a great addition and saves you the hassle of finding a place to have any meetings.
Business cards are key!
You never know who is going to end up at a trade show! If someone of benefit to your business visits your stand, it’s great to give them an avenue to contact you again. Before you go, make sure you print your business cards.
As well as this, try and collect as many business cards as you can. You might be looking for a certain business or service in the future, so they can always come in handy.
Prepare, prepare, prepare
Building and manning a trade show can be a stressful experience for anyone, no matter how many times you’ve done it. Doing a bit of extra work to make sure you are prepared before you go is valuable. It saves you time and stress whilst you are there, leaving you the time to make the most of your exhibiting experience.
Check everything fits, ensure you have the tools you need, make sure everything is packed correctly and don’t rush!
Learn from any previous shows
If you’ve been to shows before, take in any of the handy tips and tricks you find whilst there. Anything that can help you and your team de-stress and give you more time is very valuable. Even if it’s just packing your trade stand and items in order of when you need them. The little things help a lot, so try and use them when you can.