Have you given any thought into your social media channels during this festive period? Many shoppers will be taking to social media to gather inspiration for their Christmas purchases. Taking this into consideration it is important to utilise social media to create awareness of your products or services.
Keep reading to discover some joyful campaign ideas!
Share a story
Use this time of year to share and spark heart-warming stories that will encourage the holiday spirit. Stories could include experiences, favourite festive foods, Christmas dinner and those are just a few topics! Sharing consumer stories is easy, it creates user generated content (UGC) and provides an opportunity for consumers to engage with the brand, and other consumers!
At this time of year everyone loves a giveaway! Consumers could share and follow your account to be entered, or for tag a friend. Running a giveaway is a great way to show your appreciation to consumers, along with increasing your follower count.
As Christmas is the season for giving, incorporate your charitable activities into your social media campaigns. Posting images or videos of how you’ve helped a charity can encourage engagement, add a personal touch and also create awareness of that charity.
Share your brand’s Christmas in real time, your audience will want to share and follow your experience. Lives on social media allow for questions to be answered and they also provide an opportunity to sell your products.
For more informative posts about the creative industry, as well as the latest news from Ellison and all of our brands, visit our Trade News here.
Are you on LinkedIn? To follow us, click here.