Craft workshops are proven to drive customer engagement, which we’ve previously covered in our article “Try Before you Buy”.
Workshops provide consumers with an opportunity to trial a product before they buy it, seeing its full potential and learning how to utilise it. This experience is not only priceless for the consumer, but also for the retailer.
We’ve put together some top tips on how to create a successful workshop for both the retailer and the consumer:
- Keep things simple
Always keep projects for workshops really simple! The aim is to ensure everyone can get involved, no matter their craft experience. Make sure the project is quick to do and incorporates an element where the visitor can come up with their own design. Over complicating the project can create a negative experience if consumers feel rushed or behind.
- Multiple hosts
Always make sure there are multiple hosts for the workshops, whether that’s a few designers or a designer leading and extra staff who are knowledgeable on the product talking to the visitors. Workshops provide the perfect opportunity for consumers to ask questions about a product, which is a valuable added experience for a consumer. This also allows for staff to support any consumers who may need help with any aspect of the project.
- Don’t rush
It’s important not to rush a workshop! Make sure a project is timed beforehand, so ample time is given for creating the project and spending time looking at the products. It’s important not to make the consumer feel rushed or behind with their making, as this can ruin the customers experience at the workshop.
- Useful tips and tricks
Make sure you include as many tips and tricks as possible in a workshop. Consumers are always looking to learn something new, whether it’s a useful hack or a new skill. This will add extra value again onto the consumer’s experience and ensure they take away as much information as possible for the event.
- Set Expectations
Make sure your guests know what to expect before they start the workshop so you can make sure they know what’s coming up. You can quickly go through the instructions to point out any key areas or just lay out a timeline of what is coming up so people know when they are finished. This way you don’t have anyone finishing early and expecting to do something else.