Ellison, parent company of craft brand Sizzix and education brand Ellison Education, has announced Fiona Lloyd as its new Vice President of Global Marketing & Product Development.
Founded by LaDorna and Robert Eichenberg in 1977, Ellison Educational Equipment has grown into a vertically integrated global business. The business has developed multiple global brands and supply chain networks that uniquely position its operations to be a leading omni-channel provider across all continents.
“After a thorough review, Ellison’s current Marketing Director for Ellison Europe, Fiona Lloyd, was clearly identified as the natural successor to be the company’s next Vice President of Global Marketing and Product Development for her proven skillset, market knowledge and experience,” said Richard Birse, CEO of Ellison Global. “Fiona has been pivotal in building a strong strategic marketing and product development platform in the UK, Europe and ROW regions and she will now lead that messaging and delivery from a global perspective.”
‘‘I am delighted to undertake this new role and lead the strategic deployment for all global marketing and product development initiatives,’’ said Lloyd. ‘‘The next phase of Ellison’s global growth is an exciting prospect and it is a pleasure to work alongside such talented and devoted teams at Ellison, who continue to develop our business in diverse and innovative ways.’’
About Sizzix Launched in 2001, Sizzix is a division of Ellison Educational Equipment Inc., the market pioneer and leader of die-cutting machines and accessories. Through its portfolio of die-cutting machines and die-cutting products, Sizzix leverages Ellison’s 41 years of proven manufacturing and technology heritage to empower creativity among its customer base with new and innovative products. Sizzix is a recognized global brand that can be found in over 100 countries and in major and specialty retailers. For more information on Sizzix and its line of craft-inspiring products, please visit www.sizzix.com/home.
About Ellison Educational Equipment Inc. Since 1977, Ellison Educational Equipment, Inc. has been the recognized global leader of die-cutting machines, die-cutting products and shape-cutting accessories for the education market. The company was founded by an educator and has built its reputation developing high-quality, reliable die-cutting machines, products and accessories, coupled with innovative teaching principles that support all subject matter. For more information about Ellison Educational Equipment, please visit www.EllisonEducation.com.