Celebrating Creativity – Stacey Park Joins Forces with Sizzix in an Exciting New Partnership
Ellison, creators of the Sizzix brand are proud to announce that they are teaming up with a trio of well-known industry names in some exciting collaborations launching from 2024. These eagerly anticipated partnerships aim to offer consumers even more variety and creative possibilities from the ever-growing Sizzix product range, with each new Licensed Artist bringing their own style and flair to their collections.
The first new Licensed Artist to be announced is YouTube favorite and passionate retailer and crafter, Stacey Park.
Launching globally in March 2024, this first collection is a celebration of Stacey’s passion for the creative industry paired with her love for delivering products that enhance the making experience. Comprising of an exciting new tool, alongside dies, stencils and stamps, this exciting new collection has been thoughtfully designed with value and longevity at the forefront.
Stacey is the owner of Scrapbooking Made Simple, a thriving online retailer and highly successful independent papercrafting brick and mortar shop in the US. This, combined with her loyal and passionate online community, including over 280K YouTube subscribers and excess of 270k loyal followers on Facebook, gives her a close connection to the consumer, a key factor on her desire to collaborate with Sizzix; “I want to make products and share ideas that give crafters permission to experiment and grow. Seeing their faces when they learn something new about paper-crafting is priceless.”
The first collection introduces an exciting new tool to the Sizzix core range, alongside Framelits® die sets, Layered Stencils, and Clear Stamp sets. The release combines a balance of geometric, botanical and classic shapes which can be used together, supporting paper crafters with new inspiring designs across a whole range of makes and occasions. Each element has been carefully considered by Stacey during the creative process alongside the Sizzix team to give maximum opportunities for makers, driving great value and versatility, whilst providing the perfect opportunity to try new applications and techniques.
Starting out as a Sizzix consumer herself with her very first craft purchase being a Sizzix machine, Stacey has been on a shared journey with us for over 20 years. This full circle moment has been a dream come true for Stacey, allowing her to channel all that she has learnt over the last 20 years into product designs that support her existing community of makers, whilst giving her a platform to educate and inspire a new audience of consumers. “This partnership means that I can not only continue with the products that the Scrapbooking Made Simple customer has grown to love but I get the opportunity to expand my collection and reach the Sizzix customer who may never have heard of Stacey Park or Scrapbooking Made Simple. The addition of products and ideas that have been on my wish list for so long really makes me a ‘winner winner chicken dinner!’. It is my biggest hope that the Sizzix customer finds inspiration in my new designs that drives the desire to be creative and make something that brings them joy and fulfilment.”
The Stacey Park collection will be available online and at retail stores from March 2024, with further collection drops launching through the year.
Jessica Crabtree
About Stacey Park
Stacey Park is the owner of Scrapbooking Made Simple, a thriving online retailer and highly successful independent papercrafting brick and mortar shop in the US. From a successful career with a fine jewelry manufacturer, Stacey decided to embark on a new venture after starting a family. She was introduced to the world of arts and crafts through friends, and was immediately struck by the excitement, passion and warmth of the craft community. Upon deciding to create a personalized Christmas for the whole family as her first project, Stacey purchased a Sizzix machine and selection of alphabet dies in a local store, and this was the beginning of her journey with the Sizzix brand. “If you would have told me back then, this is where I would be today, I would have never believed you. The very first craft item I ever purchased was Sizzix!”
Recognizing an opportunity to open a craft store herself which offered the personal service she often saw lacking in larger chain stores, Stacey opened Scrapbooking Made Simple in Canyon Country, California in 2002. The store has had exponential growth over the last 20+ years, spearheaded by Stacey’s enthusiasm, knowledge and passion for the industry. With a successful storefront and a global ecommerce retail store, Stacey has a strong and authentic connection to her loyal consumers, which will shine through the products and innovation that she brings to the Sizzix brand. Discover Stacey’s social media pages at the below links:
Facebook
YouTube
Instagram
For any press inquiries or further information, please contact Alison McCarthy (amccarthy@ellison.com).
