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The realities of retail in 2017 – consumer experience is key!

July 27, 2017

Technology has provided retailers with big challenges in the digital age. According to the PWC report on retail realities for 2017, the consumer is firmly in charge. They are embracing omni-channel retailing and expecting a consistently good consumer experience across multiple channels. … [Read more...]

Is the make do and mend trend making a comeback?

July 21, 2017

The make do and mend trend was once a way of life. Craft techniques were once essential for mending and altering, but as time went on, the trend seemed to disappear. The development of E-commerce played a big part in the disappearance as it made replacing items much easier for consumers. During the 2008 financial crisis, the financial pressures sparked a comeback of the make do and mend trend as people adapted their spending habits to the economy. … [Read more...]

Patchwork and Quilting – Botanicals and Pantone’s Greenery are key craft trends for 2017

July 19, 2017

Patchwork and Quilting’s popularity never wavers. Throughout the years quilting and patchwork has seen a keen interest from makers looking to take on the traditional techniques. New innovations have kept the craft relevant and on trend in the modern craft world, which is attracting new audiences. … [Read more...]

Profitable hobbies – how the rise of Etsy and Not on the High Street has helped make hobbies profitable

July 14, 2017

The gift industry has seen a dramatic rise in demand for handmade and personalised gifts over the past few years. This demand has been driven by e-commerce sites like Etsy and Not on the High Street. Because of this, profitable hobbies are on the rise! … [Read more...]

What factors are influencing consumer decision making the most in 2017?

July 13, 2017

Consumer Decision Making

Every consumer has a different method for making a purchase. Some consumer's have an intense system for research before making a well thought out decision. Others are impulsive buyers, who makes their decisions on the spot. … [Read more...]

Try before you buy – why craft workshops drive customer engagement

July 7, 2017

With craft workshops driving customer engagement, we’ve looked at why ‘try before you buy’ is having a profound effect on consumer’s decision making processes. … [Read more...]

Consumer shopping trends 2017 – In-store experience still reigns strong

June 29, 2017

The digital age is definitely here, but despite the shift towards technology, in-store shopping experience is still as important as ever.  … [Read more...]

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