Gen-z’s are generally people born in the mid 1990’s and early 2000’s. This generation is set to take over Millennials, with Gen-z being larger than both Baby Boomers and Millennials. There are nearly 74 million Gen-z people in the US alone (Kasasa). It is said that Gen-z is the group that you should be targeting if you are trying to attract ‘young people’. But, this generation has or is growing up with technology and this changes your marketing strategy. The question is, what does this all … [Read more...]

It’s now easier than ever to turn your hobby into a profitable business! If you love the idea of being your own boss and crafting for a living, read on to explore the core benefits you could enjoy through starting your own craft business.  Take Creative Control of your Work Most people love the idea of being able to work for themselves, as it gives the ultimate control and flexibility. Running your own craft business will give you complete creative control so you can make the products … [Read more...]

Transform your office environment from dull to a hub of creativity, through the use of washi tape! Originating from Japan, washi tape is a thin paper tape which has a low tack adhesive and is commonly made from natural fibres.  Working in an office means you probably won’t be able to make any permanent design changes to your environment. Washi tape is therefore the perfect solution, allowing you to create aesthetically pleasing designs with pops of colour that can be easily removed. As … [Read more...]

Homes can easily be transformed into stylish environments with handmade décor. There is no need for overpriced décor when a space can be personalised with DIY accents. Keep reading to discover some of 2019’s décor trends that can easily be handmade and that consumers will be sure to love! Paper Garlands Paper garlands are an easy DIY home decoration, which can easily be customised! Garlands can add a touch of colour to any space. Upcycling can also be incorporated by using old books or … [Read more...]

In a competitive world, creativity is essential for every business to open the doors to innovation helping you to set apart your business from the competition. To increase creativity in your workforce, let’s explore the importance and the positive benefits this can have on your business. Engage Employees Nurturing a creative environment engages employees, allowing them to think collaboratively and spark innovative ideas as well as increasing productivity. A creative culture is a … [Read more...]

Artificial intelligence (AI) is the concept of computer systems essentially being able to think for themselves and make decisions based on the information that is being input. AI systems use algorithms and historical data in order to mimic human intelligence and respond to certain actions. This makes AI systems complex and powerful, they have the ability to process a huge amount of data in a quick period of time. AI has become of increasing importance within many industries and in particular … [Read more...]

No matter the size of your business, having a social media presence is invaluable. Whilst offering a multitude of benefits, it is also a complex world which takes planning and serious thought into building a robust profile.  Why Engage in Social Media? Social media is a powerful free marketing tool, accessible to every business no matter its size. Due to its non-existent barriers, it’s extremely important for every business to take advantage of the benefits social media has to offer. … [Read more...]

Wabi-sabi is a compelling design trend based on Japanese philosophy, it has been integrated into Japanese culture for centuries. Wabi-sabi adapts the mindful way of life, as it represents finding beauty in imperfection. For this reason, it has become an ongoing trend that consumers love! Wabi-sabi celebrates beauty, not only despite flaws but because of them. By acknowledging flaws, we celebrate the beauty of the natural world. Imperfections can be viewed as unique characteristics of … [Read more...]

There is nothing worse than a cluttered desk! By staying organised it can help boost efficiency and it also provides an opportunity to personalise your workspace. These creative DIY ideas are cost efficient and take minimal time. Keep reading to make a cluttered desk a thing of the past! Magazine Holder This super easy DIY magazine holder can be made using only 6 household supplies (cereal box, pencil, ruler, glue, scissors and gift wrap). Simply mark up the cereal box using a pencil … [Read more...]

Summer is here and so are the trending crafts for the upcoming months! From Calligraphy to Wabi-sabi, this summer has it all. The trends are great for a wide range of making types and skill levels, which is great news for businesses that supply the creatives! Keep reading to see trends that will inspire consumers this summer. 1. Wreath-Making Wreaths are not just for Christmas! A wreath can be made for just about any occasion. Wreaths have been growing in popularity and are reaching … [Read more...]