Search engine optimisation (SEO) is a process of optimising your website to gain organic traffic from a search engine. SEO is a tactic to improve your rankings within the search results. The general rule of thumb is the higher ranking of the result, the more traffic the website receives. Therefore, the overall aim is to get as high as possible within the search engine results. Search engines like Google, Bing, etc. take many factors into consideration when they rank pages, such as … [Read more...]

Department stores have long brought in the crowds for their Christmas window displays, with expectant shoppers awaiting the arrival of festive decorations to begin their Christmas shopping in style.  Christmas shopping for many consumers is about the physical experience. In a climate where physical stores are seeing such a harsh decline in consumer spending due to the rise in online shopping, it is more important than ever to create a magical visual experience.  A competitive … [Read more...]

According to the National Retail Federation, the US spent $9 billion for Halloween last year. This is the second highest total spending during Halloween in the last 14 years of survey data. Halloween continues to be big business, becoming a growing trend in the UK and other regions.  Brands spend millions on Halloween campaigns, hoping to engage their audience and cash in on this lucrative time of the year. Halloween gives you complete creative license to express your brands personality … [Read more...]

Sleep is vital for healthy living, including your physical health as well as supporting healthy brain function. In this blog we look at the dangers sleep deprivation can have on our bodies, the positives of sleep for both employees and employers and how to adopt a healthy sleep routine.  Negatives of Sleep Deprivation  The recommended amount of sleep for adults is between 7 and 9 hours a night. If you are regularly not sleeping for this period of time you risk suffering from … [Read more...]

Pay per click (PPC) is a form of online advertising that allows marketers to place ads on platforms of which there are costs accrued each time a user clicks on that ad. Search engines such as Google and Bing are commonly used for PPC ads as they display ads based on users search history. The aim of PPC is to guide the user who views the ad to click through and visit the company's website. Search engines like Google Ads, use ‘real-time bidding (RTB). This is when marketers bid on the … [Read more...]

We all love to be productive and get the most out of our day, but sometimes you may feel overwhelmed at the number of tasks you have or perhaps can’t help but get easily distracted. To help identify why you, or your employees, may not be optimising your productivity, here are 5 of the most common time management mistakes people make and our suggestions of how best to overcome them! 1.Waking Up Late  Starting the day bright and early will make you feel accomplished and positive that … [Read more...]

Papercrafting is a versatile craft and definitely one of the most popular! From cardmaking and scrapbooking to origami and decoupage, there is something for everybody with endless creative opportunities. Keep reading to discover 5 upcoming papercraft trends! Foiling There is one trend that isn’t going anywhere and that is foiling. This is a versatile method of adding shine to any papercraft and it is still growing in popularity! Applying layers of decorative foil allow projects to have … [Read more...]

An Introduction to Instagram for Businesses   Instagram launched on October 6th, 2010 and has since become one of the most popular social media platforms. With an active user base of 500 million people, it is a lucrative platform for businesses to participate in, with 80% of Instagram users following a business account.  (https://sproutsocial.com/insights/instagram-stats/) Instagram is a photo sharing social platform, which means it’s all about being visually appealing and … [Read more...]

As a bit of light relief during the heatwave we experienced at the end of July, we decided by popular opinion to create our own ice cream parlour! We frequently hold office fundraiser events such as this in order to raise money for our local charity, Nightingale House, whilst allowing us to bring joy to the office! Pictured below is our Ice Cream Parlour before the large queue hit, featuring die-cut bunting and handmade décor.  For one day only, a team of ice cream servers (from our … [Read more...]

Be Kind to Yourself Don’t overwork yourself. To switch off after work it is vital you separate your down time from your work. It can be hard to not be tempted to have a quick check of your work emails in the evenings and see what may be in store for you in the day ahead, however this will only spiral your stress back into work mode. Instead log out of your emails when you leave work, creating a barrier between your work and private life.  Remember, you can only do so much in a day, so … [Read more...]