BRAND HISTORY
Once Ellison developed the technology for the original Sizzix Machine, the Sizzix brand was created and launched in 2001 to a wide range of consumers – from creative types to professional artists. Today, Sizzix is THE choice for consumers seeking versatility, ease of use and affordability.

Because creativity isn’t just limited to specific shapes and sizes, Ellison designed its creative systems to be compatible with many different applications. Cutting and embossing a wide variety of materials, the original Sizzix Machine utilizes a unique, easy press-style operation that works with hundreds of amazing die designs and embossing stencils.

BRAND FACTS
With the addition of roller machine technology came our biggest releases yet, the BIGkick and Big Shot machines. These creative systems work with the entire Sizzix library, including our biggest and smallest dies and most exciting techniques. If that wasn’t big enough, these larger-sized roller machines cut everything from cardstock to fabric and many things in between.

The Big Shot Express Machine takes roller technology a step further by adding a lightning-fast electronic motor to cut just like BIGkick and Big Shot machines, but at the mere push of a button.

At only four inches tall and two pounds light, the Sizzix Sidekick operates much like these machines, using a unique roller system for detailed die-cutting with Sizzlits and quick, quality embossing with Simple Impressions – all on single sheets of lightweight paper to cardstock.

PRODUCT USES
Sizzix continues to expand its design choices with an extensive array of die-cutting and embossing products that include the revolutionary steel-rule Originals dies as well as the popular smaller-sized Sizzlits alphabets, decorative sets and singles. Also included in the current lineup are oversized Bigz dies, Texturz texture plates for textured surface designs, Embosslits dies to cut and emboss at once and see-through Clearlits dies for easy cutting and cropping. Rounding out the product line are Simple Impressions Embossing Folders to emboss instantly, the edge-to-edge appeal of Decorative Strip dies, Rub Ons shapes and alphabets for creativity made from scratch, the precise positioning of Clear Stamps and Movers & Shapers, movable magnetic dies that cut a window shape anywhere on a card.

Beyond classic scrapbooking, Sizzix products offer a wide range of design options for creative projects. The larger Sizzix machines can cut or emboss many materials, including paper, self-adhesive rubber, sheet magnet, foil, static cling vinyl, fabric, felt, thin metal, shrink plastic and Poly Foam.

From scrapbooking, cardmaking, rubberstamping and other forms of papercrafting to home décor, fashion and more, Sizzix products continue to enhance any lifestyle while awakening the creativity in all.

URL
http://www.sizzix.com