Market pioneer seeks to expand design library with fresh modern additions
LAKE FOREST, Calif. (March 11, 2015) – Creating detailed, exciting card designs and other crafting projects with die-cutting machines is now easier than ever thanks to the new Hello Love die-cutting, embossing and stamping collection by Sizzix® designer Jen Long.
Highlighting the product assortment is Jen’s own Thinlits™ Fold-a-Long™ dies that use revolutionary interlocking card pieces to make a base, giving crafters full-size, gatefold cards. This added dimensional display area is ideal for graphic sentiments and décor embellishments. A ticket, jar, rounded label and ornate label card designs take dimensional cardmaking to new creative heights.
“My Hello Love line introduces new longer card bases and stamp innovations that will electrify the DIY market,” Long said. “The combination of these new elements come together to create a visually impactful and unique collection perfect for celebrating any occasion.”
Expressing charming sentiment in florals, phrases and shapes, 10 Thinlits die sets, including the four Fold-a-Long dies, fashion handmade cards and hand-drawn design embellishments for décor items, mixed-media projects and scrapbook pages. Two Framelits™ die sets feature stamps that register greetings inside of decorate elements in “Hello Love” and “Love You”, while a pair of Textured Impressions™ Embossing Folders gives ordinary cardstock sweet floral and heart patterns for added brilliance.
“Crafters will find that our new Sizzix products allow them to explore fresh creative designs to create unique projects easily and quickly,” said Cara Mariano, Art Director for Sizzix.
The Hello Love collection is now available in stores across the country, including local craft boutiques and major retail craft chains. For more information, visit www.Sizzix.com/home.
Launched in 2001, Sizzix is a division of Ellison® Educational Equipment Inc., the market pioneer and leader of die-cutting machines and accessories. Through its portfolio of die-cutting machines and die-cutting products, Sizzix leverages Ellison’s 38 years of proven manufacturing and technology heritage to empower creativity among its customer base with new and innovative products. Sizzix is a recognized global brand that can be found in over 100 countries and in major and specialty retailers. For more information on Sizzix and its line of craft-inspiring products, please visit www.Sizzix.com/home.
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