Market pioneer elevate consumer creativity with latest designs for die-cutting machines
LAKE FOREST, Calif. (July 7, 2015) – Consumers can enjoy creating unique, charming gift packaging and organizational storage options with the debut French General crafts collection for Sizzix® and its family of die-cutting machines.
Kaari Meng, the inspiring designer and owner of the renowned Los Angeles fabric, jewelry and crafts store bearing the same name, captures iconic country designs in her new French General die-cutting, embossing and stamping collection.
“My collection for Sizzix allows crafters to use my versatile products to create countless vintage projects for storage, décor or gift giving needs,” said Meng.
Led by nine steel-rule Bigz™ dies in standard, L and XL sizes featuring boxes, button holders, envelopes and thread winders, consumers can create designs that store beads, buttons and notions, as well as fashion charming packages that can be embellished with four Framelits™ die sets with stamps in “Labels,” “French Icons #2,” “Labels & Numbers” and “Sewing Words.”
Two Thinlits™ die sets and a single Framelits die set cut frames, labels, sewing basket and supply shapes, while three Textured Impressions™ Embossing Folders add rich button, lace, ruler, stitch, vine and French-themed patterns onto papercrafts to complete the collection.
“We are thrilled to bring our consumers the captivating Parisian aesthetic that the French General is known for into our new designs,” said Cara Mariano, Art Director for Sizzix.
The French General collection is now available in stores around the country, including local craft boutiques and major retail craft chains. For more information, visit www.Sizzix.com/home.
About French General
Bringing the classic look of the rural French countryside to the United States, French General is a vintage fabric, jewelry and crafts store/workshop located in Los Angeles, California. Specializing in beads, buttons, millinery and textiles, their French-inspired collection is all about crafting with beautiful textiles and a simple vintage color palette. Having personally combed French flea markets for many of her unique treasures, Kaari Meng, the founder and owner of French General, has designed jewelry for Anthropologie, quilt fabrics for Moda, textiles for Fabricut and has authored several books, including French-Inspired Jewelry, The French Inspired Home, Handmade Soirees, Treasured Notionsand more. Now French General teams up with Sizzix for an exciting collection to organize beads, buttons, needles and notions.
Launched in 2001, Sizzix is a division of Ellison® Educational Equipment Inc., the market pioneer and leader of die-cutting machines and accessories. Through its portfolio of die-cutting machines and die-cutting products, Sizzix leverages Ellison’s 38 years of proven manufacturing and technology heritage to empower creativity among its customer base with new and innovative products. Sizzix is a recognized global brand that can be found in over 100 countries and in major and specialty retailers. For more information on Sizzix and its line of craft-inspiring products, please visit www.Sizzix.com/home.
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