Dimensional artist introduces latest product innovation for lifestyle brand
LAKE FOREST, Calif. (Dec. 2, 2015) – Consumers can now stitch charming handmade creations thanks to the newest crafts collection by three-dimensional designer Eileen Hull® for Sizzix® and its family of die-cutting machines.
Artfully combining die-cutting and stitching, 11 new creative designs fashion cards, home décor items, mementos and other notions-themed projects. The Stitchlits™ collection includes three Bigz™ dies, two ScoreBoards™ dies, two Textured Impressions™ Embossing Folders and four Thinlits™ die sets.
The newest Thinlits™ innovation, Stitchlits allows crafters to easily position the three chemically-etched die sets anywhere on projects to cut perfect holes to stitch border, chevron, flower and leaf designs. An additional “Handmade Label” Thinlits offering is perfect for affixing to any do-it-yourself creation.
“Stitchlits provide a quick and easy way to stitch designs with paper, mat board and fabric without having to measure or use a pattern, making it a lot of fun for sewers of any level,” Hull said.
Button, embroidery hoop, jar and label shapes can be die-cut from any material that scissors can cut due to the steel-rule blade inside Bigz dies. Two ScoreBoards dies in standard and XL sizes create needle books and sewing boxes from chipboard and mat board for lasting keepsakes.
Completing the product assortment are “Sew Happy” and “Stitch with Love Set” Textured Impressions Embossing Folders that give rich, whimsical patterns to papercrafting projects.
“Our new Stitchlits products let crafters combine their crafting passions to create delightful DIY projects anyone can enjoy,” said Cara Mariano, Art Director for Sizzix.
The Stitchlits collection is now available in stores around the country, including local craft boutiques and major retail craft chains. For more information, visit www.sizzix.com/home.
About Eileen Hull
Eileen grew up in a large family where there was always an art project in the works. She has applied her creative thinking to all sorts of life and career events – from adjusting to thirteen military moves and raising four children to developing product lines for craft manufacturers. In 2009, Sizzix® launched her first ScoreBoards™ dies, which are specially designed to cut and score mat board and thicker materials. Eileen enjoys working with recycled materials and “treasures” from thrift stores, or even better, those found on the curb! Eileen resides in Herndon, Virginia with her husband. The couple’s newest addition is a vintage camper refurbished as a mobile studio, which she used to travel the country during her 2-month Paper Trail tour.
Launched in 2001, Sizzix is a division of Ellison Educational Equipment Inc., the market pioneer and leader of die-cutting machines and accessories. Through its portfolio of die-cutting machines and die-cutting products, Sizzix leverages Ellison’s 39 years of proven manufacturing and technology heritage to empower creativity among its customer base with new and innovative products. Sizzix is a recognized global brand that can be found in over 100 countries and in major and specialty retailers. For more information on Sizzix and its line of craft-inspiring products, please visit www.sizzix.com/home.
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