Prominent crafter joins Sizzix family of licensed designers
LAKE FOREST, Calif. (July 9, 2014) – Consumers can forgo conventional store-bought cards and more in favor of do-it-yourself versatility with the debut crafts collection from new Sizzix® designer, Lori Whitlock, for exclusive use with the Sizzix family of die-cutting machines.
Inspired by gifting her handmade craft creations to others, Whitlock brings imaginative 3-D designs to life through a complementing assortment of 17 Bigz™ dies, Originals™ dies, Thinlits™ die sets and Textured Impressions™ Embossing Folders to create stylish DIY cards, party favors, gifts, home décor items and scrapbooks.
“I’m so excited to share these charming designs that celebrate the freedom of do-it-yourself creativity,” said Whitlock.
Steel-rule Bigz dies in standard, L and XL sizes cut gift card boxes, owl bags, berry baskets and step cards from cardstock, mat board and paper, while three Medium and Large Originals dies create ornate flourishes from any material that scissors can cut. Three Thinlits die set create whimsical strawberries, labels and gift card embellishments, while a Thinlits die set with corresponding Textured Impressions Embossing Folders offers the perfect combination to satisfy anyone’s creative appetite. A separate pair of rich-textured embossing folders completes the collection.
“Lori’s new collection brings fun, dimensional designs for creating unique gifts that anyone can appreciate and enjoy,” said Susan Spiegel, Ellison’s Vice President, Marketing.
The debut Lori Whitlock collection is now available in local craft boutiques and major retail craft chains. For more information, visitwww.Sizzix.com/home.
About Lori Whitlock
Over the past 10 years, Lori Whitlock has designed for many prominent companies in our industry. Lori currently licenses paper designs and fabric, as well as digital cutting and scrapbooking files. Her brand new assortment of designs for Sizzix enhances cardmaking, scrapbooking, home décor and other handmade crafts. With many practical and dimensional base dies at its core, the collection offers unlimited embellishment possibilities with her paper, fabric or other material.
Launched in 2001, Sizzix is a division of Ellison Educational Equipment Inc., the market pioneer and leader of die cutting machines and accessories. Through its portfolio of die cutting machines and die cutting products, Sizzix leverages Ellison’s 37 years of proven manufacturing and technology heritage to empower creativity among its customer base with new and innovative products. Sizzix is a recognized global brand that can be found in over 100 countries and in major and specialty retailers. For more information on Sizzix and its line of craft-inspiring products, please visit www.Sizzix.com/home.
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