Inspiring designer to preview new designs at Craft and Hobby Association Trade Show
LAKE FOREST, Calif. (Jan. 10, 2015) – Sizzix®, the crafts market leader in die-cutting machines, dies and accessories, is pleased to welcome French General to its impressive roster of licensed designers. The new French General crafts collection was introduced at the Craft and Hobby Association 2015 Mega Show in Anaheim, Calif.
“We are delighted to offer crafters the fresh organizational designs that French General brings to our Sizzix family,” said Susan Spiegel, Ellison’s Vice President, Marketing Communications.
A prolific author and past jewelry designer for Anthropologie, Kaari Meng is the creative mind and owner behind her acclaimed Los Angeles craft store, bringing French-inspired aesthetic into her debut die-cutting, embossing and stamping collection for Sizzix.
“I am so excited to be partnering with Sizzix to fashion creative, versatile products that consumers will enjoy working with in an assortment of ways,” said Meng.
The French General collection will be available in local craft boutiques and major retail craft chains in July. For more information, visitwww.Sizzix.com/home.
About French General
Bringing the classic look of the rural French countryside to the United States, French General is a vintage craft store/workshop located in Los Angeles, California. Specializing in beads, buttons, millinery and textiles, their French-inspired collection is all about crafting with beautiful textiles and a simple vintage color palette. Having personally combed French flea markets for many of her unique treasures, Kaari Meng, the founder and owner of French General, has designed jewelry for Anthropologie, quilt fabrics for Moda, textiles for Fabricut and has authored several books, including French-Inspired Jewelry, The French Inspired Home, Handmade Soirees, Treasured Notions and more. Now French General teams up with Sizzix for an exciting collection to organize beads, buttons, needles and notions.
Launched in 2001, Sizzix is a division of Ellison Educational Equipment Inc., the market pioneer and leader of die-cutting machines and accessories. Through its portfolio of die-cutting machines and die-cutting products, Sizzix leverages Ellison’s 37 years of proven manufacturing and technology heritage to empower creativity among its customer base with new and innovative products. Sizzix is a recognized global brand that can be found in over 100 countries and in major and specialty retailers. For more information on Sizzix and its line of craft-inspiring products, please visit www.Sizzix.com/home.
949-598-8822 ext. 125