MINIMUM ADVERTISING PRICE POLICY

Effective March 1, 2012

In recognition of the worldwide reach of internet advertising, Ellison has unilaterally adopted this Minimum Advertising Price Policy (MAP or MAP Policy) to preserve its strong reputation for providing customers with high value Sizzix Products and strong after-sales support. 

Ellison greatly values the efforts of resellers who distribute Sizzix Products.  Ellison desires to promote a fair business environment for its resellers and to support their promotional and educational efforts to customers.  Ellison also desires to preserve individual pricing decisions while protecting the brand quality of Sizzix Products.

Sizzix Products and MAPs
The Sizzix Products and authorized Minimum Advertising Price of those products under this policy are:

Policy
This MAP Policy establishes the authorized advertised price and advertising standards for the Sizzix Products listed above.  Resellers are prohibited from advertising prices below the authorized Minimum Advertising Price.

Resellers who fail to comply with this MAP Policy may, in the sole discretion of Ellison, have their business relationship with Ellison terminated and, in the future, Ellison may refuse to sell Sizzix Products or to fill customer orders for Sizzix  Products made by the Reseller.

Advertising
This MAP Policy applies to listed or advertised prices, and not prices at which Sizzix Products are actually sold by retailers at their physical store locations, so long as in-store advertising is consistent with this MAP Policy the MAP is not crossed out in any in-store display.  Resellers remain free to negotiate directly with a unique customer and to sell Sizzix products at any price they elect.

“Advertising” includes, but is not limited to, internet promotion or advertisement, search engine advertising, email marketing, online display advertising, social media marketing, search engine optimization (including title pages and descriptions), internet banners, pop-ups or pop-up under ads, auction web sites, reserve prices on auction web sites, shopping web sites, internet “shopping cart” prices, shopping feed and shipping engine advertising, affiliate marketing, print advertising, radio advertising, TV advertising, cataloguing, direct mail marketing, and couponing.

Changes to MAP Policy
All matters of interpretation, application and enforcement of this MAP Policy shall remain within the sole discretion and judgment of Ellison.  At any time, and without notice, Ellison may modify the terms or prices contained in this Policy.