An Introduction to Instagram for Businesses
Instagram launched on October 6th, 2010 and has since become one of the most popular social media platforms. With an active user base of 500 million people, it is a lucrative platform for businesses to participate in, with 80% of Instagram users following a business account. (https://sproutsocial.com/insights/instagram-stats/)
Instagram is a photo sharing social platform, which means it’s all about being visually appealing and providing the right aesthetics for your audience. Posting aesthetically pleasing content regularly that appeal to your target audience will encourage your followers to skyrocket.
Top 5 Tips for Developing your Brand’s Instagram Aesthetics
To enable you to create a successful Instagram feed for your business, we have put together our top 5 tips for creating captivating and creative content that will help reflect what your customers love about your brand.
1. Know Your Brand Identity
Before you can plan for creating an aesthetically-pleasing Instagram feed, you first need to understand and consolidate your brand identity. Your Instagram needs to represent your brand’s personality and tone, as well as reflecting the image you wish your brand to have. For example, a skincare brand may wish to opt for a soft colour palette with natural and relatable images, whereas an extreme sports brand may wish to be represented by high definition gritty action shots.
2. Cater for your Target Market
As the purpose of your Instagram account is to attract followers, you need to create content that your target market will enjoy, whilst staying true to you brand identity and core values. In a successful business plan, these factors should already be aligned, allowing you to consider all aspects when content planning. Encouraging and posting user-generated content is another great way of connecting with your target audience and driving engagement, which is utilised by many leading brands.
3. Choose a colour palette
Depending on your brand identity, you should take the time to compose a colour palette for your feed. Having a colour palette will give your feed a consistent look, feel and mood. An easy way of making sure all your images are consistent is to stick to using one filter consistently, helping to tie your posts together.
4. Reflect your Core Values
A business Instagram account is not just about using it as a platform to promote your products and services but should also be about reflecting your core values. Instagram is a great way of allowing your audience to get to know your brand better, what you care about and what your mission is. Posting content that is true to your values will create an authentic feed which your audience will appreciate, engage with and follow.
5. Create a Content Calendar
Plan ahead! Creating a content calendar is an essential tool for consistent posting. Once you know your schedule you can start planning posts, campaigns and stories. Statistics show the best time of day to post on Instagram is weekdays between 10am and 3pm (https://sproutsocial.com/insights/instagram-stats/). Find the time that best suits your target audience and engagement, some trial and error should help you find your optimal posting period. However, if you are struggling where to start, this data should be very helpful in sending you on your way to successful and engaged posts.
Successful Brand Examples
Here are some brands who have created extremely successful Instagram aesthetics, that resonate with their target audience and have great engagement from their following.
WeWork – 563K followers
WeWork is an American company who provides shared workspaces. Since their launch in 2010 they have built an Instagram following of 563K, as of August 2019. With 400 locations in 26 countries, they have a global community of users. Their business model is strongly supported by their vision of community and creativity, which lends into the fact that around 90% of their Instagram content is user-generated. This all helps to drive and maintain engagement with global content which is relatable, inspirational and motivational.
Glossier – 2.2M followers
The beauty brand, Glossier, describe themselves as a “people-powered beauty ecosystem”. Distinguishing their place in the beauty industry as supporting women to embrace their natural beauty. Their Instagram aesthetics are down-to-earth and personal, with Instagram-worthy beauty content whilst reflecting their core values. Frequently posting user-generated content, they drive engagement and the promotion of their products.
Nike – 91.4M followers
Nike’s famous tagline, “Just Do It”, has set the tone for their inspirational Instagram account. With one of the largest followers on the social site, Nike go beyond promoting their products to inspire athletes by providing motivational, inspirational and inclusive content.
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