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Contact:
Brian Harris
Ellison (949) 598-8822 x394
bharris@ellison.com
HOCUS POCUS…SIZZIX® UNVEILS NEWEST TRICKS FOR 2012!
Brand Conjures Up “Create Your Own Magic” Theme to Spotlight Products
LAKE FOREST, Calif. (January 29, 2012) – Leveraging a creatively empowering theme of “Create Your Own Magic,” the Sizzix® brand and its new line of magical releases wowed retailers at the Craft and Hobby Association (CHA) Winter 2012 trade show, January 29 - February 1, 2012 in the Anaheim Convention Center in Anaheim, Calif. Complete with a magician, idea cards and themed signage, the event offered a glimpse of what the next six months of Sizzix product wizardry will bring to crafters of all experience levels.
In addition to more Tim Holtz® Alterations™ products – including Stamp2Cut™ cartridges for the eclips®, the Sizzix team has been busy expanding its retail offerings with Hero Arts® and the Vintaj Natural Brass Company and partnering with AirArts to distribute its TalkingTag™ Labels – an innovative new product for storing audio files and truly giving voice to any creation. Also on the brand’s agenda is adding more themed cartridges for the eclips® Electronic Shape-Cutting Machine, in particular a Decorative Doodles Shapes & Alphabet Cartridge, which uses the Pen Holder accessory (sold separately) with the eclips to add beautiful pen-drawn detail to creations without the use of stencils. The latest brand offerings for the first half of 2012 include:
Twelve new classically designed Textured Impressions™ Embossing Folders to make the most creative backgrounds yet. The newest antique sets to impress include Bird & Birdcage, Clock & Print Blocks, Crown & Heart, Ferns & Seed Packet, Mail, Place Setting & Keys, Sewing & Measuring Tape, Vintage Buttons and more.
Fourteen new Bigz™ Dies from a larger than life collection of characters and designs called Happi Baby by Dena Designs. From appliqué and cardmaking to home décor and scrapbooking, these fun and whimsical images call out to the cute crowd, while cutting an incredible range of materials and thicknesses for the most imaginative possibilities. Wild for the outdoors, new titles to change the creative landscape include Birds #3, Butterfly #3, Puppy Dog, Fence, Heart, Stem & Leaves, Hedgehog, Mouse & Cheese, Owl #2, Raccoon, Squirrel & Flower...just to name a few!
Six new Bigz™ Pro Dies and Five Textured Impressions™ Pro Dies exclusively for the Big Shot™ Pro Machine. Whether it’s for a celebration, a party or good old scrapbooking, our newest and largest dies for the Big Shot Pro™ Machine are sure to inspire any imagination. Here’s a sampling of some of the designs in store: Mini Grocery Bag, Jumbo Banners, Take Out Carton #2 Box, Ornate Frame and more!
In a separate retail offering, crafters can impress big time – approximately 12" x 12" to be exact – with our largest and boldest Textured Impressions™ Pro designs made exclusively for the Big Shot Pro Machine! Crafters can enjoy designs such as Field of Diamonds, Field of Flowers, Preppy Plaid, Swiss Dots and Flowers & Vines.
Ten more Framelits Die Sets to frame any possibility. Able to effortlessly crop and layer, our newest sets create cuts that fit perfectly within each other. Framelits also make precise windows and add attention to dimension. In addition to the Hero Arts releases of Framelits, other varieties of Framelits Dies can also be found within the Sizzix line as a separate release of ten die sets without stamps. Designs range from the geometric to the intricate with amazing artistry such as Circle w/Fleur de Lis Edging Frame, Fancy Square Frame, Primitive Stars and Fancy Tags. In addition, the upcoming Stephanie Barnard collection includes several highly requested shapes in the form of five Framelits sets with matching clear stamps and four standalone Framelits sets.
Eleven dies delivering Sweet Treats to any creation. Leveraging her unique designing skills, Eileen Hull presents her Sweet Treats collection for decorating. Great for any taste, her Sizzlits® 3-Die Sets offer a dash of spice to any whimsical project. Crafters will want to savor the flavors of fresh new Bigz designs – the perfect recipe for any creative appetite. Of course, candy is dandy…and so is a unique new ScoreBoards Candy Cup Die that’s designed to cut and score chipboard or mat board. Hungry for something different? Celebratory ScoreBoards™ XL designs like a Candy Drawer Box and a Cupcake Stand & Pennant can be cut from chipboard or mat board to be stylishly sturdy.
Take a deserved detour to the Luxurious by Scrappy Cat. Introducing a splendid array of Sizzlits Dies in a new large size – the equivalent of four small Sizzlits Dies – for delivering all kinds of dynamic details. Adding to the affordable elegance, Sizzlits 3-Die Sets are ornate offerings loaded with economical possibilities. Another well-deserved indulgence, elegant Embosslits™ cut and emboss in one easy step, while adding to the richness of any creation. For edge-to-edge extravagance, our Decorative Strip Dies create classic borders for an extra-attractive value. To add a royal touch to any cardstock, our most regal Textured Impressions Embossing Folders feature sophisticated patterns and a truly elevated look.
Create 3-D inserts for cards…Presenting 15 New Pop ‘n Cuts™ products.When a Pop ‘n Cuts magnetic insert die is combined with a base die, impressive 3-D pop-up shapes can be created in just a few quick steps. Perfect for pairing with Pop ‘n Cuts inserts, Sizzlits 3-Die Sets design elements to adorn the adorable! From edge to edge, whimsical Decorative Strip Dies make borders to bring out the best in any card or page design! When it’s time to make the best creative move, crafters can do it with our marvelous, movable, magnetic dies known as Movers & Shapers™ Magnetic Die Sets, which are used with Movers & Shapers Base Dies or Base Tray (sold separately).
For your next card trick, effortlessly use a Pop ‘n Cuts Magnetic Insert Die (3 7/8" x 5 1/2" x 1/2") with the Pop ‘n Cuts XL Die Set and enjoy 3-D sentiments, shapes and more. Finally, the Pop ‘n Cuts Horizontal A2 w/Circle Label 3-D Card XL Die Set includes a truly versatile Base Die to use again and again with any Pop ‘n Cuts magnetic insert die.
Thirteen New Releases to Capture the Essence of Vintage Cardmaking. Go back in time with our Vintage Cardmaking launch, beginning with Sizzlits Die Sets to create many instant classics. Plus those who think they’re the Bee’s Knees will enjoy the old-fashioned value of a complete alphabet on one Decorative Strip Die. From days gone by and for the years ahead, Embosslits XL Dies help create designs that elegantly mark the time, while cutting and embossing in one easy step. Also, there’s no getting past our Bigz XL Dies with lasting charm and instant eye-catching qualities. They’re easily enhanced with their creative counterparts, Textured Impressions Embossing Folders that transform any card background or edging with some of our most treasured textures yet.
Hello Luscious and 17 New SKUs from BasicGrey®. Goodbye Rut! The new large size of Sizzlits – the equivalent of four small Sizzlits Dies – makes another appearance in our Hello Luscious release. Ever-so-stylish, memorable Embosslits cut and emboss in one easy step, while adding the ideal accents to any project. Swirling, curling and flowering, edgy Sizzlits Decorative Strip Dies stretch any imagination into new creative new directions. Extra girl-powered Bigz Dies showcase limitless fun, while cutting a wide range of materials for many categories of crafting. And for today’s crafter, Textured Impressions Embossing Folders deliver all the frills and the thrills for embossing instantly!
Greetings to 13 welcome design enhancements. Starting with the attention-grabbing sentiments of Sizzlits Die Sets and accompanying pieces to embellish the design, the Greetings product line provides plenty of eclectic card front fun and more. From offbeat edges to alphabets that are quite the characters, crafters benefit from Sizzlits Decorative Strip Dies that stretch creativity and budgets. Bigz XL Card Fronts offer distinctive design choices and lots of layout space for many purposes. Interchangeable edges are also available in our Decorative Strip Dies selection. And texture takes on many possibilities – from flowers to fashion – with our ultra-impressive Texture Impressions Embossing Folders.
Stay groovy with the Textured Impressions™ Bohemia collection of 12 Sets. Travel to a world of funky boutiques and bold background designs. With this enthusiastically artisan release, timeless textures reign supreme. Here’s just a sample of what’s headed your way: Beatnik Bouquet Set, Bohemian Botanicals, Far Out Florals Set, Kaleidoscope Blooms Set, Moroccan Daydreams Set and more!
Inspired and unique. Introducing Frames & Fun by Stephanie Barnard! Everybody has their own ideas about creativity. Fortunately for Sizzix, Stephanie Barnard happens to share a bold vision of what crafters will love and can easily accomplish without fear. Her Frames & Fun releases will offer some of the most highly requested Framelits Die Sets and Framelits Die Sets with Stamps. The latter provide the perfect registration when cutting around a matching stamp set. Bringing her own sense of style and simplicity into the Bigz product line, Stephanie makes it easy for anyone to replicate and decorate these amazing images.
"Once again, Sizzix offers something for everyone," said Denzil Quick, director of marketing for Sizzix. "Our diverse releases and enticing nature of our retail displays ensure that crafters will remain passionate about the areas they care about most.”
About the Sizzix Brand
Gone are the days of ragged paper edges, lopsided cutouts and hours of wasted time.
Now is the time of the space-efficient, easy-to-use and affordable Sizzix System. Ellison developed the technology for the original SizzixÒ Machine, and in 2001 the Sizzix brand was created and launched. Since then, Sizzix has developed a complete line of machines, dies and accessories. Sizzix machines are versatile and affordable, making them a hit with everyone from novices to professional designers. Sizzix has received numerous awards, including winning the Creating Keepsakes' Readers' Choice Award for Best Die-Cut Equipment every year since 2003. Sizzix is committed to helping individuals express their inner creativity through its innovative line of products. More information can be found at Sizzix.com
