Toan Bui to Spearhead Growth of Company’s Marketing Programs
LAKE FOREST, Calif. (Jan. 12, 2016) – Ellison Educational Equipment Inc., the pioneer and market leader in die-cutting machines, die-cutting accessories and curriculum-based shape-cutting for the Education Market, has recruited marketing strategist, Toan Bui, to be its Vice President of Marketing. The move positions Bui to lead the Marketing Team as the Company seeks to continue to build upon its 39 years of market leadership in the Consumer Crafts and Education Markets.
With more than 21 years of combined strategy, marketing and digital media experience, Bui has worked at major companies such as Fit Body Boot Camp, Inc., Bankers Trust Company (now Deutsche Bank), GTE (now Verizon) and Nordstrom, as well as servicing consumer and global brands, including Nestle, Infiniti Motor Company and Publicis Frankel.
Bui will be tasked with helping to develop and execute on multi-channel marketing programs that amplify the company’s products, designers, and branding. The marketing efforts will be primarily centered on growing consumer engagement that builds awareness and drives demand.
“I am excited for the opportunity to develop and execute dynamic marketing programs that continue to support inspiration among our DIY consumer craft community and further engages them with our Sizzix and Ellison Education brands,” said Bui. “In today’s environment, consumers want to be engaged with thoughtful, relevant and valuable content that appeals to their interests and enhances their lifestyle, and when done correctly, subsequently translates to demand and value for our retail partners.”
“We are extremely pleased that Toan has decided to join the Ellison team,” said Kristin Highberg, Ellison’s Chief Executive Officer. “His vast knowledge, strategic thinking and unbounded energy are exactly what we need to capture the next generation of creativity.”
About Ellison Educational Equipment Inc.
Since 1977, Ellison Educational Equipment, Inc. has been the recognized global leader of die cutting machines, die cutting products and shape-cutting accessories for the Education Market. The Company was founded by an educator, and has built its reputation developing high quality, reliable die cutting machines, die cutting products and accessories, coupled with innovative teaching principles that support all subject matters, and Grades K-12. For more information on Ellison Educational Equipment, and its products and standards-based curriculum, please visitwww.ellisoneducation.com
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