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Contact:
Brian Harris
Ellison (949) 598-8822 x394
bharris@ellison.com

CREATIVE COMMUNITY TO TELL STORY IN A WHOLE NEW WAY

TalkingTag™ Labels Give Voice to Sizzix® Quilts, Cards and Scrapbook Pages

LAKE FOREST, Calif. (January 29, 2012) – Every creation has a story behind it. With TalkingTag™ Memory and Message Labels, that story is about to be told in unforgettable new ways. Connecting audio moments to treasured crafts, TalkingTag™ Labels literally add your voice to any creation. This incredible new release and winner of CHA Summer 2011 Best New Product will be on display for retailers to try out and to order at the Craft and Hobby Association (CHA) Winter 2012 trade show, January 29 - February 1, 2012, at the Anaheim Convention Center in Anaheim, Calif.

These breakthrough products, known as TalkingTag™ Message Labels and TalkingTag™ Memory Labels, record up to one minute of audio. Once the FREE TalkingTag™ app is downloaded to any smart phone, the tag can be scanned and recorded. All audio is archived on a secure platform. For playback, the tag is simply scanned again for what will surely be the talk of the creative community. The big difference between the two products? Message Labels are low cost and designed for use with products such as greeting cards that last for few years, while Memory Labels are intended to be safely stored for a lifetime of memories as with quilts and scrapbooks.

“After winning the Best New Product Award at CHA Sumer 2011, we were actively looking for a high-caliber distributor for our breakthrough product,” said Ven Chava, co-founder and CEO of AirArts Inc. “We found Ellison/Sizzix to be the perfect partner and exclusive retail sector distributor for our products in the arts and crafts industry.”

“We are truly excited about the widespread prospects that this agreement brings,” said Denzil Quick, director of marketing for Sizzix. “The implications for quilters, cardmakers and scrapbookers wanting to tell their stories and connect their cherished memories with a warm personalized voice are truly priceless.” Both products will be available in sticker packs of 3, 10 and 20. Memory Labels will also be available in 4 packs of iron-on adhesive for fabric.

About AirArts Inc.
AirArts is a privately-held corporation headquartered in Reston, Virginia. AirArts commercializes contextual information and communication technology through products that are intuitive and easy to use.

About the Sizzix Brand
Gone are the days of ragged paper edges, lopsided cutouts and hours of wasted time. Now is the time of the space-efficient, easy-to-use and affordable Sizzix System. Ellison developed the technology for the original Sizzix Machine, and in 2001 the Sizzix brand was created and launched. Since then, Sizzix has developed a complete line of machines, dies and accessories. Sizzix machines are versatile and affordable, making them a hit with everyone from novices to professional designers. Sizzix has received numerous awards, including winning the Creating Keepsakes' Readers' Choice Award for Best Die-Cut Equipment every year since 2003. Sizzix is committed to helping individuals express their inner creativity through its innovative line of products. More information can be found at Sizzix.com.