ELLISON SHOWCASES HUNDREDS OF NEW DESIGNS FROM ellison design AT CHA WINTER 2006

LAKE FOREST, Calif. (January 30, 2006) – Ellison, the world's leading manufacturer of hand-operated die-cutting equipment, is proud to announce its latest selection of sophisticated and detailed new products from its ellison design™ brand to be launched at the Craft and Hobby Association (CHA) trade show in Las Vegas, January 30 – February 2. With hundreds of new designs available, crafters and designers will have access to a new range of creative possibilities.

“Releasing new designs is always exciting,” said Lisa Corcoran, CEO of Ellison. “These new additions to the ellison design library are especially exhilarating due to their wide selection and boundless creative potential.”

Compatible with both the ellison design Big Shot™ and Tag-a-long™ die-cutting machines, Cut’n’Emboss™, Easy Emboss™, Extended Cuts™, Thin Cuts™ and Window Cuts™ are now available in almost any theme, from sports to holidays. The individual embossing folders and dies range from a low MSRP of $4.99 - $19.99.

New Thick Cuts™ Die designs offer a variety of shapes and patterns, including boxes, cards, envelopes and tags. Once limited to the larger Ellison Prestige Pro™ and Prestige Select™ machines, both crafters and designers now have access to bags and cards with the Big Shot because of its wide workspace (20% larger than the Sizzix® Machine). Thick Cuts Dies are available starting at a low MSRP of $19.99.

In addition, Ellison is offering 11 new ellison design Thin Cuts Alphabet Sets. Whether cookin' up some fun with Mac ‘n’ Cheese™, experiencing the design-altering Chunkidelic™ or walking on the whimsical side with Snickle Script™, each Alphabet Set is sure to add a unique touch to any project. Each set includes 35 individual dies,including uppercase, lowercase, numbers and punctuation* in a protective Plastic Storage Case for a value-filled MSRP of $149.99.

These designs and other ellison design products can be viewed at ellisondesign.com.

* Serif Stencil only includes uppercase and numbers.

About the ellison design Brand
Self-expression comes from within. But ellison design™ helps it along, empowering individuals of every skill level to create unique crafts and embellishments for scrapbooks, cards, home décor and fashion quickly and easily. Launched in 2005 by Ellison, an innovator of Sizzix®, this new brand of proven technology features a diverse and growing product line with unique, inspiring designs in several mediums. For more information on ellison design, visit ellisondesign.com.

About Ellison Corporate
Since 1977, Ellison has been the leader in die-cutting innovation and product development. Ellison manufactures and distributes the Prestige™ and AllStar™ product lines. Ellison is also the manufacturer, distributor and retailer of ellison design™ and Sizzix® consumer die-cutting equipment and ancillary products. Ellison empowers people to express their personal and professional creativity using its innovative products and is committed to continuing this tradition for generations to come. More information can be found at Corp.ellison.com.