ELLISON LAUNCHES LATEST DESIGNS FOR SIZZIX AT CHA WINTER 2006

LAKE FOREST, Calif. (January 30, 2006) – Ellison, the world's leading manufacturer of hand-operated die-cutting equipment, is proud to announce amazing new designs for the Sizzix® brand to be unveiled at the Craft and Hobby Association (CHA) trade show in Las Vegas, January 30 – February 2. The new Simple Impressions™, Sizzlits™ Decorative or Alphabets Sets, and Sizzix Originals™ will continue to inspire creative expression.

“Ellison is always developing exciting new designs to enhance our already extensive library,” said Lisa Corcoran, CEO of Ellison. “We hope these latest designs will continue to spark the creative expression of Sizzix fans everywhere.”

Sizzix is expanding its popular Simple Impressions embossing line with new designs and phrases. Now crafters can have fun expressing their secret (and not-so-secret) desires with phrases such as, “Born to Shop” and “Princess.” The new Simple Impressions are available at a low MSRP of $8.99.

Two new Sizzix Sizzlits Alphabet Sets include the, Monkey Tails™ Alphabet Set, which is sure to provide designers with plenty of playful appeal, while the Cherish™ Alphabet Set will allow anyone to treasure important memories in their scrapbooks. Each set includes 35 individual dies, including uppercase, lowercase, numbers and punctuation in a protective Plastic Storage Case for a value-filled MSRP of $149.99.

Sizzix enthusiasts will also have access to a dozen new Sizzix Originals Die designs. Whether adding dimension with the new Paper Sculpting designs or providing personality to a project with these fun new shapes, the creative possibilities are limitless. Each die is available at an affordable MSRP of $14.99.

About the Sizzix Brand
Gone are the days of ragged paper edges, lopsided cutouts and hours of wasted time. Now is the time of the space-efficient, easy-to-use and affordable Sizzix® System. Ellison developed the technology for the Sizzix Machine, and in 2001 the Sizzix brand was co-created and launched by Ellison and Provo Craft. Sizzix machines are versatile and affordable, making them a hit with everyone from novices to professional designers. Sizzix has received numerous awards, including the Creating Keepsakes' Readers' Choice Award for Die-Cut Equipment in 2003, 2004 and 2005. Sizzix is committed to helping individuals express their inner creativity through its innovative line of products.