SHOP AT HOME NETWORK FEATURES LAUNCH OF ellison design™ BRAND  IN TIME FOR HOLIDAYS

Ellison Continues Successful Relationship with Premier Retailer to Introduce Its Newest Creative Tools

LAKE FOREST, Calif. (December 16, 2005) – Ellison, the world's leading manufacturer of hand-operated die-cutting equipment, will launch the new ellison design™ brand on the Shop At Home Network December 17 - 18, just in time for orders to arrive for the holidays.

Shop At Home will be one of the first retailers to offer ellison design products with a scrapbooking-themed programming block designed to appeal to scrapbooking and crafting enthusiasts.

“Launching ellison design on the Shop At Home Network has us very excited,” said Lisa Corcoran, CEO of Ellison. “We’ve had such a successful relationship with Shop At Home, so it’s a natural choice for us to get ellison design off to a strong start with such a prominent retailer”

The Shop At Home broadcast will feature the ellison design Big Shot™ Beginner’s Kit, which includes a Big Shot die-cutting machine, one pair of Cutting Pads, two Thin Cuts™ Dies, one Easy Emboss™ design and a pack of paper. The Big Shot is highly compatible with the current Sizzix® product library, and is 40% lighter and 20% wider than the original Sizzix Machine. The Beginner’s Kit is available at the low MSRP of $119.99.

The ellison design brand features an advanced and innovative die-cutting system that utilizes an easy-operating roller system for detailed die-cutting and quick embossing.  In addition to the Big Shot, the ellison design product line includes the smaller Tag-a-long™ machine and over 200 designs across several mediums.

About the ellison design Brand
Self-expression comes from within. But ellison design™ helps it along, empowering individuals of every skill level to create unique crafts and embellishments for scrapbooks, cards, home décor and fashion quickly and easily. Launched in 2005 by Ellison, an innovator of Sizzix®, this new brand of proven technology features a diverse and growing product line with unique, inspiring designs in several mediums. For more information on ellison design, visit ellisondesign.com.

About Ellison Corporate
Since 1977, Ellison has been the leader in die-cutting innovation and product development. Ellison manufactures and distributes the Prestige™ and AllStar™ product lines. Ellison is also the manufacturer, distributor and retailer of ellison design™ and Sizzix® consumer die-cutting equipment and ancillary products. Ellison empowers people to express their personal and professional creativity using its innovative products and is committed to continuing this tradition for generations to come. More information can be found at Corp.ellison.com.