ELLISON UNVEILS NEW CORPORATE VISION AND LOOK

Ellison Expression Gallery Highlights Past, Present and Future of Ellison

LAGUNA BEACH, Calif. (October 25, 2004) - Ellison unveiled its new corporate vision and updated look during the first ever Ellison Expression Gallery at the Surf & Sand Resort in Laguna Beach, California on October 21-22, 2004. The event offered media representatives and key business partners an introduction to members of the Ellison “family” and highlighted the new corporate direction.

Details on new initiatives within the fashion, home décor and digital industries provided attendees with a practical understanding of Ellison’s industry position and relevance. Transitioning Ellison’s hand-operated die-cutting machines to these new markets, Ellison demonstrated the various ways their products can be used with emerging digital technology, as well as for designing unique clothing and home décor.

Media outlets and key partners in attendance included CNA, Creating Keepsakes, Memory Makers, PaperKuts, Rubber Stamper, Simply Sentiments, Expression, Sportswear International, Shop at Home, Epson, Magical Impressions and Lasting Impressions.

“We were honored to host such a diverse and distinguished group from many industries who traveled from all over the country to learn more about Ellison,” said Lisa Corcoran, CEO of Ellison.

The interactive event included presentations from key Ellison executives, creative expression exercises and a digital workshop conducted by Epson as part of a newly forged strategic alliance. Also, a diverse range of projects representing each of Ellison’s new initiatives including clothing, artwork, traditional/digital keepsakes and educational projects were displayed in the Expression Gallery.

As a part of the company’s new corporate direction and vision for the future, Ellison announced the launch of its new corporate Web site, corp.ellison.com.

The Ellison Expression Gallery also provided a timely opportunity to honor Ellison’s founders, Bob and LaDorna Eichenberg. In particular, the Eichenbergs’ tireless dedication to the company, which they launched more than 25 years ago, was recognized as a key to Ellison’s success and steady growth.

About Ellison Corporate
Since 1977, Ellison has been the leader in die-cutting innovation and product development. Ellison manufacturers and distributes the Prestige™ line of professional die-cutting machines and over 8,000 dies. Ellison is also the manufacturer, distributor and retailer of Sizzix® consumer die-cutting equipment and ancillary products. Ellison empowers people to express their personal and professional creativity using its innovative products and is committed to continuing this tradition for generations to come. More information can be found at corp.ellison.com.