SIZZIX SIDEKICK EARNS CRAFTRENDS' PRESTIGIOUS AWARD OF EXCELLENCE

Sidekick Recognized as "Best Scrapbook Tool" for Its Achievements in Technology

LAKE FOREST, Calif. (March 18, 2005) - Ellison has garnered yet another honor from the craft industry. For its excellence in technology, the Sizzix® Sidekick™ has earned Craftrends’ 2005 Award of Excellence in the category of “Best Scrapbook Tools.” Ellison was presented with the award at Craftrends' 13th Annual Product Awards of Excellence held on February 13, 2005 at the Omni Hotel in Atlanta, Georgia.

Since its introduction in October 2004, the Sidekick has captured the hearts and minds of crafters everywhere. It's the portable, affordable and adorable companion to the indispensable Sizzix Machine (the latter of which was honored as "Best Die-Cut Equipment" three years running at the Creating Keepsakes’ Readers’ Choice Awards). Fitting in the palm of one's hand, the Sidekick die-cuts in detail with all Sizzlits™ Dies and embosses instant elegant images with Simple Impressions™ Sidekick Folders.

“With this honor for the Sidekick, Ellison is proud that another member of the Sizzix ‘family’ of products has been recognized as one of the best,” said Lisa Corcoran, CEO of Ellison. “Ellison strives to carefully develop innovative technology that empowers individuals to express their creativity.”

The Craftrends' Award of Excellence is an annual awards program that selects the best craft products. This year's contest featured 250 nominated products in 24 categories representing 75 companies. Along with the Sidekick, Sizzlits Dies were also recognized for their excellence in the "Best Scrapbook Tools" category.

About the Sizzix Brand
Gone are the days of ragged paper edges, lopsided cutouts and hours of wasted time. Now is the time of the space-efficient, easy-to-use and affordable Sizzix System. Ellison developed the technology for the Sizzix Machine, and in 2001 the Sizzix brand was co-created and launched by Ellison and Provo Craft. Sizzix machines are versatile and affordable, making them a hit with everyone from novices to professional designers. Sizzix has received numerous awards, including the Creating Keepsakes' Readers' Choice Award for Die-Cut Equipment in 2003, 2004 and 2005. Sizzix is committed to helping individuals express their inner creativity through its innovative line of products.

About Ellison Corporate
Since 1977, Ellison has been the leader in die-cutting innovation and product development. Ellison manufacturers and distributes the Prestige™ line of professional die-cutting machines and over 8,000 dies. Ellison is also the manufacturer, distributor and retailer of Sizzix® consumer die-cutting equipment and ancillary products. Ellison empowers people to express their personal and professional creativity using its innovative products and is committed to continuing this tradition for generations to come. More information can be found at corp.ellison.com.