SIZZIX AWARDED BEST DIE-CUTTING EQUIPMENT AND SHAPES BY CREATING KEEPSAKES

Ellison Technology Pays Off: Poll of Nearly 15,000 Readers Names Sizzix the Best in Die-Cutting

LAKE FOREST, Calif. (February 11, 2005) - Ellison has plenty to celebrate. Sizzix was recently honored by Creating Keepsakes' 2005 Readers' Choice Awards. Approximately 15,000 readers voted and selected the Sizzix® Machine as the Best "Die-Cut Equipment" and its line of dies, including Sizzix® Originals™ and Sizzlits™ as the Best "Die-Cut and Laser-Cut Shapes" of 2005.

Since its introduction in the Fall of 2001, the Sizzix brand has been a favorite among consumers, and the Sizzix Machine won the Best "Die-Cut Equipment" distinction three years running. Crafters are fond of the Sizzix Machine’s ability to create perfect letters and shapes from various materials, without the imperfections or hand cramps that result from using scissors.

“Ellison is proud that the Sizzix brand is consistently recognized as the best in the industry,” said Lisa Corcoran. "We are committed to providing scrapbookers with new and innovative products that empower them to create attractive and timeless scrapbooks with ease.”

The Creating Keepsakes' Readers' Choice Awards is an annual program that allows readers to rate their favorite scrapbooking supplies in more than 38 categories. This year, Sizzix products were nominated in five categories, and were victorious in the Die-Cut and Laser-Cut Shapes and Die-Cut Equipment categories.

About the Sizzix Brand
Gone are the days of ragged paper edges, lopsided cutouts and hours of wasted time. Now is the time of the space-efficient, easy-to-use and affordable Sizzix System. Ellison developed the technology for the Sizzix Machine, and in 2001 the Sizzix brand was co-created and launched by Ellison and Provo Craft. Sizzix machines are versatile and affordable, making them a hit with everyone from novices to professional designers. Sizzix has received numerous awards, including the Creating Keepsakes' Readers' Choice Award for Die-Cut Equipment in 2003, 2004 and 2005. Sizzix is committed to helping individuals express their inner creativity through its innovative line of products.

About Ellison Corporate
Since 1977, Ellison has been the leader in die-cutting innovation and product development. Ellison manufacturers and distributes the Prestige™ line of professional die-cutting machines and over 8,000 dies. Ellison is also the manufacturer, distributor and retailer of Sizzix® consumer die-cutting equipment and ancillary products. Ellison empowers people to express their personal and professional creativity using its innovative products and is committed to continuing this tradition for generations to come. More information can be found at corp.ellison.com.