New Packaging Revealed for Entire Line

LAKE FOREST, Calif. (October 10, 2006) – Ellison, the world’s leading manufacturer of award-winning, hand-operated die-cutting equipment, unveiled its eagerly-awaited Sizzix^® brand refresh, which features not only an updated logo and new packaging but the much anticipated and feature-packed BIGkick^™ Machine. In addition to these exciting announcements, Sizzix launched many new dies, papers, alphabet sets, Clearlits^™ and Embosslits™ all at the 7^th Annual MemoryTrends Conference and Expo October 10-12 at the Sands Expo and Convention Center in Las Vegas.

“The Sizzix brand refresh took the best elements of the industry's leading die-cutting brand and gave it a fresh, up-to-date look,” said Lisa Corcoran, president and CEO of Ellison. “In addition, the Sizzix BIGkick was created for crafters who are always looking for new products to meet their scrapbooking, cardmaking and creative needs.  At Ellison, we pride ourselves on responding to consumer demands with creative and inventive solutions.”

The BIGkick Machine, which features the Sizzix signature red as an accent to the machine’s clean white color, will be available at an MSRP of $99.99. For those interested in the full package, the BIGkick Starter Kit retails for $129.99 and in addition to the machine, includes one pair of BIGkick Cutting Pads, one BIGkick Multipurpose Platform, one Sizzix Bigz^™ die, one Simple Impressions™ Embossing Folder and two Sizzlits^™ dies. Additionally, the dies for the ellison design^™ Big Shot^™ can be used with the BIGkick, though in some cases the Thick Cuts™ Premium Crease Pad may be necessary.

On the product side, Sizzix Little Sizzles^™ textured cardstock and mat board will be available in a variety of color schemes with both adhesive and non-adhesive options. The MSRP ranges from $3.99 to $9.99. The paper can be paired with any of the existing and new Sizzix products to enhance creative expression. 

Some of these new products include the following Bigz dies: “Dingbats #1 and #2,” “Flower & Vines #1 and #2,” and “Heart, Decorative” for an MSRP of $19.99. Sizzix Bigz Alphabet is available in individual uppercase Sassy Serif^™ letters A through Z for an MSRP of $19.99 per letter.

A dozen new Simple Impressions Embossing Folders are being introduced, many of which have been licensed through me & my BIG ideas and include “Phrase, Glamour Girl,” “Phrase, Kiss,” “Phrase, Sweet Dreams” and “Phrase, Wow!” Each folder has an MSRP of $8.99.

The Clearlits dies, which are available at an MSRP of $6.99, include “Flower,” “Heart,” “Ornament,” “Star” and “Tag,” while Embosslits feature “Butterfly,” “Charm,” “Crown” and “Gift.” Embosslits, with designs provided by me & my BIG ideas, are available for an MSRP of $9.99.

Additionally, Ellison is launching a number of additional designs for Sizzix Sizzlits, including singles, sets, alphabets and Decorative Strips dies, as well as new products, Bigz Cut-n-Folds^™ dies, Texturz^™ Texture Plates and a number of BIGkick accessories.

About the Sizzix Brand
Gone are the days of ragged paper edges, lopsided cutouts and hours of wasted time. Now is the time of the space-efficient, easy-to-use and affordable Sizzix System. Ellison developed the technology for the Sizzix Machine, and in 2001 the Sizzix brand was co-created and launched by Ellison. Sizzix machines are versatile and affordable, making them a hit with everyone from novices to professional designers. Sizzix has received numerous awards, including the Creating Keepsakes’ Readers’ Choice Award for Die-Cut Equipment in 2003, 2004, 2005 and 2006. Sizzix is committed to helping individuals express their inner creativity through its innovative line of products. For more information about Sizzix, visit Sizzix.com.

About the Ellison Brand
Since 1977, Ellison has been the leader in die-cutting innovation and product development. Ellison manufactures and distributes the Prestige^® and AllStar^® product lines. Ellison is also the manufacturer, distributor and retailer of ellison design and Sizzix consumer die-cutting equipment and ancillary products. Ellison empowers people to express their personal and professional creativity using its innovative products and is committed to continuing this tradition for generations to come. More information can be found at Corp.ellison.com.