LAKE FOREST, Calif. (October 10, 2006) – Ellison, the world's leading manufacturer of award-winning, hand-operated die-cutting equipment, has added nearly 100 new dies in a variety of styles to expand the creative options available through the ellison design^™ line at the 7^th Annual MemoryTrends Conference and Expo October 10-12 at the Sands Expo and Convention Center in Las Vegas.

“The influences behind our new products will take consumers from the holidays all the way through spring,” said Lisa Corcoran, president and CEO of Ellison. “From turkeys to snowmen and flowers to butterflies, all the special times in our lives can be celebrated by creating unique remembrances.”

The new Thick Cuts^™ dies, retailing for $19.99, include the following designs: “Christmas Stocking & Holly,” “Gingerbread Man,” “Snowman & Mittens #2” and “Turkey #2.”  

The current selection of Thin Cuts^™ dies include “Leaf #2,” “Mouse,” “Santa Claus,” “Santa Hat,” “Santa Head” and “Snowman #2” and are available at an MSRP of $4.99.

Thin Cuts Alphabet Sets are available in Swirly Tag^™ and Tiffy Taffy^™ at an MSRP of $149.99. Two new Big Impressions™ Sets are also being introduced, Texture Designs Kit #2 and Texture Design Kit #3 by Scrappy Cat, both with an MSRP of $9.99.

ellison design is also expanding its line of Window Cuts^™ dies with a selection of frame styles combining ovals, rectangles and squares with decorative accents. MSRP for the Window Cuts is $6.99.

About the ellison design Brand
Self-expression comes from within. But ellison design helps it along, empowering individuals of every skill level to create unique crafts and embellishments for scrapbooks, cards, home décor and fashion quickly and easily.  Launched in 2005 by Ellison, this new brand of proven technology features a diverse and growing product line with unique, inspiring designs to reach consumers interested in lifestyle applications in addition to traditional scrapbooking. For more information about ellison design, visit ellisondesign.com.

About the Ellison Brand
Since 1977, Ellison has been the leader in die-cutting innovation and product development. Ellison manufactures and distributes the Prestige^® and AllStar^® product lines. Ellison is also the manufacturer, distributor and retailer of ellison design and Sizzix^® consumer die-cutting equipment and ancillary products. Ellison empowers people to express their personal and professional creativity using its innovative products and is committed to continuing this tradition for generations to come. More information can be found at Corp.ellison.com.