ELLISON ACQUIRES 100% OF SIZZIX BRAND

LAKE FOREST, Calif. (June 26, 2006) – Ellison, the world’s pioneer and leading manufacturer of quality, personal and professional die-cutting systems, announced today it has acquired 100% of the Sizzix™ brand. Sizzix is the world’s leading brand in consumer die-cutting systems and accessories.

“Sizzix is one of the top brands in the craft industry and the top brand in the die-cutting equipment category. We are excited to have the opportunity to guide this brand and its product lines toward future growth,” said Kent Chesley, president of Ellison. “We have already begun plans to innovate through new products and designs, in addition to strategic partnerships that will help to influence additional product development. As an example, our forthcoming line of products is inspired by our consumers’ creative lifestyles and various creative disciplines.”

Continued Chesley, “The company also looks forward to expanding and improving the retail presence of the Sizzix brand as we secure additional distribution channels worldwide. A clear global vision for the brand that integrates ideas, innovation, retailers and consumers will drive our every action.”

Using Ellison’s patented technology and quality manufacturing expertise, Ellison, with its US distribution partner, Provo Craft, launched the Sizzix brand in 2001 to provide crafters with access to the first personal die-cutting system available in the consumer products marketplace.

Today, the complete Sizzix product line features an affordable die-cutting and embossing system, and includes the award-winning Sizzix Machine, Sizzix Sidekick®, Simple Impressions™ Embossing Folders, Sizzix Originals™ and Sizzlits® Dies. The Sizzix brand remains a favorite among scrapbookers and crafters alike, offering a wide range of possibilities for creative projects no-matter the creative style, discipline or skill level.

About the Sizzix Brand
Gone are the days of ragged paper edges, lopsided cutouts and hours of wasted time. Now is the time of the space-efficient, easy-to-use and affordable Sizzix® System. Sizzix machines are versatile and affordable, making them a hit with everyone from novices to professional designers. Sizzix has received numerous awards, including the Creating Keepsakes' Readers' Choice Award for Die-Cut Equipment in 2003, 2004, 2005 and 2006. Sizzix is committed to helping individuals express their inner creativity through its innovative line of products. In 2006, Ellison acquired exclusive ownership rights to the Sizzix brand.

About Ellison Corporate
Since 1977, Ellison has been the leader in die-cutting innovation and product development. Ellison manufactures and distributes the Prestige® and AllStar® product lines. Ellison is also the manufacturer, distributor and retailer of ellison design™ and Sizzix® consumer die-cutting equipment and ancillary products. Ellison empowers people to express their personal and professional creativity using its innovative products and is committed to continuing this tradition for generations to come. More information can be found at Corp.ellison.com.