LAKE FOREST, Calif. (May 20, 2007) – Ellison, the world's leading manufacturer of award-winning hand-operated die-cutting equipment, unveiled its new line of dies, embossing tools and more for the Sizzix brand at the National Stationery Show, May 20-23 in New York City. 

"It's always exciting when you release new designs, especially when the designs get more and more mind-boggling," said Lisa Corcoran, president and CEO of Ellison. "We listen to what designers and consumers want, and that comes across through the products we showcase each year."

In the second quarter of 2007, Ellison will continue to introduce hundreds of new products for its Sizzix^® line, including six new designs for the ever-so-popular Sizzlits^® 9 Die Alphabet Sets.  These alphabet sets come complete with uppercase and lowercase letters with each die containing four to six unique shapes. All the Sizzlits 9 Die Alphabet Sets are available at an MSRP of $44.99. In addition, many new SKUs for Rub Ons Shapes, single Sizzlits, Embosslits™, and Decorative Strip™ dies are making their debuts at the show.

Like their name states, Single Sizzlits are sold individually. New designs include "Tag w/Flower," "Princess Phrase" and "Photo Corners #2."  Single Sizzlits have an MSRP of $4.99 to $7.99.

Decorative Strip Dies will feature designs to create your own cute cards without the hassle of cutting out each letter by hand. Sure to make a splash are the "Thank You, Thinking of You & Love You Phrase" and "Let’s Party! w/ Champagne & Glasses," as well as snazzy embellishments that can made from "Belts and Buckles," "Hearts" and "Swirly."  These products have an MSRP of $19.99.

The popular Embosslits dies combine die-cutting and embossing to instantly create die-cuts with dimensions and elegantly embossed images. The latest additions to the line include the first 4- Die Alphabet Sets. "Pink Lemonade" and "Lindsey's Diary" carry an MSRP of $39.99.

Last, but certainly not least from the Sizzix brand, are the eagerly anticipated designs that have been provided as part of a breakthrough licensing agreement with me & my BIG ideas^® and Scrappy Cat.

About the Sizzix Brand
Gone are the days of ragged paper edges, lopsided cutouts and hours of wasted time. Now is the time of the space-efficient, easy-to-use and affordable Sizzix System. Ellison developed the technology for the original Sizzix Machine, and in 2001 the Sizzix brand was created and launched. Since then, Sizzix has developed a complete line of machines, dies and accessories. Sizzix machines are versatile and affordable, making them a hit with everyone from novices to professional designers. Sizzix has received numerous awards, including winning the Creating Keepsakes' Readers' Choice Award for Best Die-Cut Equipment every year since 2003. Sizzix is committed to helping individuals express their inner creativity through its innovative line of products. More information can be found at Sizzix.com.

About Ellison Corporate
Since 1977, Ellison has been the leader in die-cutting innovation and product development. Ellison manufactures and distributes the Prestige^® and AllStar^® product lines. Ellison is also the manufacturer, distributor and retailer of Sizzix consumer die-cutting equipment and ancillary products. Ellison empowers people to express their personal and professional creativity using its innovative products and is committed to continuing this tradition for generations to come. More information can be found at Corp.ellison.com.