SIZZIX LLC REACHES A DEAL WITH ELLISON AND PROVO CRAFT, CO-CREATORS OF SIZZIX

Spanish Fork, Utah and Lake Forest, California (May 24, 2006)

Sizzix LLC, the leading pioneer in the field of personal die cutting systems, reached a deal today with Ellison and Provo Craft, co-creators of Sizzix, under confidential terms.

Under the deal, Ellison has acquired ownership of the Sizzix brand effective immediately, but through September 2007, both Ellison and Provo Craft have the right to distribute Sizzix-branded products and have retained certain manufacturing rights in relation to Sizzix products.  After September 2007, Ellison will have all manufacturing and distribution rights over Sizzix products. The deal will allow Sizzix consumers to be served with a dynamic brand vision that speaks to and reacts quickly in the crafting marketplace.

“Sizzix is one of the top brands in the industry and we are honored each year when consumers select Sizzix products for various awards,” said Kent Chesley, President of Ellison. “We are excited to have the opportunity to continue our tradition of excellence and take Sizzix to the next level with retail solutions, new products, designs and lots of creative inspiration.”

The deal also represents a major opportunity for Provo Craft to further its rapid-growth strategy through innovation and new product development.

“Sizzix has provided the foundation for Provo Craft to become a true leader in paper crafting. We look forward to continuing our distribution of Sizzix branded products well into 2007,” said Mr. Jim Thornton, CEO of Provo Craft. “Our involvement with Sizzix has motivated Provo Craft to further our product development efforts in the field of design cutting systems. We wish Ellison the very best of luck with Sizzix in the years to come,” said Mr. Thornton.

In a similar statement, Lisa Corcoran, CEO of Ellison said, “It has been a dynamic and exciting five years working with Provo Craft as Sizzix partners. We wish it the best in its future endeavors.”

About Sizzix
The Sizzix brand was co-created and launched by Ellison and Provo Craft in 2001. Sizzix has received numerous awards, including Creating Keepsakes’ Readers’ Choice Award for Die-Cut Equipment in 2003, 2004, 2005, and 2006.

About Ellison
Since 1977, Ellison has been the leader in die-cutting innovation and product development. Ellison manufactures and distributes the Prestige® and AllStar™ product lines. Ellison is also the manufacturer, distributor and retailer of ellison design™ and Sizzix® consumer die-cutting equipment and ancillary products. Ellison empowers people to express their personal and professional creativity using its innovative products and is committed to continuing this tradition for generations to come.

About Provo Craft & Novelty
Provo Craft & Novelty Inc. www.provocraft.com was founded in 1964 with a single retail store and has grown to become one of the largest and most respected craft companies in the world, manufacturing, importing and retailing craft products. Headquartered in Spanish Fork, Utah, Provo Craft operates 10 retail stores in Utah and Idaho and has a 200,000 square-foot distribution facility in Spanish Fork.

Source: Ellison and Provo Craft joint release.

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