LAKE FOREST, Calif. (February 10, 2008) –Ellison, the world's leading manufacturer of award-winning hand-operated die-cutting equipment, debuts its newest line of machines and dies for the Sizzix brand at the Craft and Hobby Association (CHA) Winter 2008 Trade Show February 10–13 in Anaheim, Calif. Ellison also announces the arrival of The Sizzix Idea Book: Make It Your Style, which combines a passion for self-expression with the Ellison Design Team's best Sizzix® creations in applications as diverse as fashion, home décor, scrapbooking and more.

“The Sizzix Idea Book: Make It Your Style offers endless creative possibilities for using our machines and product lines,” said Lisa Corcoran, president and CEO of Ellison. “We’re always asked how projects are created," continued Corcoran. "So we thought this was a great way to get back to the basics by showing people how our machines and products work together hand in hand to create stunning results."

Ellison introduces a hot new color combo – black with pink trim – for its popular Sizzix Big Shot™ Machine and a reverse pink with black trim for its handy Sizzix Sidekick® Machine. The new Sizzix Big Shot includes a pair of Cutting Pads and a Multi-Purpose Platform and will be available at an MSRP of $99.99. The new Sidekick includes a pair of Cutting Pads and will be available at an MSRP of $39.99.

Also launching, Movers & Shapers™ are moveable magnetic dies that create a card or envelope with a window anywhere you want for a truly customized shape-cutting experience. Movers & Shapers Dies are available in four different kits, including the unique “Kit #2 Vertical Note Card” and “Kit #4 Note Card Envelope,” at MSRPs of $34.99.

For added creative options, six Movers & Shapers Dies can be purchased separately to be used with the kits. Releases such as “Peek-a-Boo Window,” “Ornate Photo Corners” and “Four Window Panes” are just a few of the exciting examples that await crafters. These are available at MSRPs ranging from $8.99 to $14.99.

From the compact Sidekick Handbag to the medium-sized Doctor’s Bag and extra-spacious Large Rolling Tote, all our contemporary line of carry-alls for Sizzix brand products are available at MSRPs ranging from $39.99 to $119.99. Lightweight, durable and stackable, Sizzix Plastic Storage Cases make storing small, medium and Decorative Strip Sizzlits® a snap! For Originals™ and Bigz™ die storage, fabric-covered wood Sizzix Storage Boxes have arrived in a choice selection of contemporary colors and small and large sizes for MSRPs of $14.99 and $17.99, respectively.

The newest addition to the Sizzlits family, 12-die alphabet sets offer letters at less than half the price of previous Sizzlits sets. “Bang! Zoom!™”, “Boys Will Be Boys!™,” “Go Go Boots™” and “Ida Lou’s Flower Box™” all carry MSRPs of $69.99. 

Ellison will continue to inspire the retailer and show how function meets style with two mini vignettes decorated in Wedding and Baby themes. Each vignette features our newest designs from Dena Designs and Brenda Pinnick. Among the CHA product releases from the pair are many eye-catching new Originals, Sizzlits, Bigz and Decorative Strip dies, as well as Clear Stamps, Rub Ons and Texturz™ Texture Plates. Through separate licensing agreements, the Sizzix brand is able to welcome these exclusive characters, styles and themes to its extensive product lineup. With an offering for every level of crafter, MSRPs are equally flexible, ranging from $4.99 to $34.99.                              

About the Sizzix Brand
Gone are the days of ragged paper edges, lopsided cutouts and hours of wasted time. Now is the time of the space-efficient, easy-to-use and affordable Sizzix System. Ellison developed the technology for the Sizzix Machine, and in 2001 the Sizzix brand was co-created and launched by Ellison. In June 2006, Ellison acquired 100 percent of the Sizzix brand.  Sizzix machines are versatile and affordable, making them a hit with everyone from novices to professional designers. Sizzix has received numerous awards, including the Creating Keepsakes' Readers' Choice Award for Die-Cut Equipment in 2003, 2004, 2005, 2006, 2007, and 2008. Sizzix is committed to helping individuals express their inner creativity through its innovative line of products. More information can be found at Sizzix.com.

About Ellison Corporate
Since 1977, Ellison has been the leader in die-cutting innovation and product development. Ellison manufactures and distributes the Prestige® and AllStar® product lines. Ellison is also the manufacturer, distributor and retailer of Sizzix consumer die-cutting equipment and ancillary products. Ellison empowers people to express their personal and professional creativity using its innovative products and is committed to continuing this tradition for generations to come. More information can be found at Corp.ellison.com.