SIZZIX MACHINE HONORED AS BEST DIE-CUT EQUIPMENT BY CREATING KEEPSAKES MAGAZINE FOUR YEARS IN A ROW

More than 13,000 Creating Keepsakes' Magazine Readers Once Again Recognize the Sizzix Machine as the Best in Its Category

LAKE FOREST, Calif. (February 10, 2006) – Ellison, the world's leading manufacturer of hand-operated die-cutting equipment, once again has reason to celebrate. The Sizzix® Machine was recently awarded a prestigious Creating Keepsakes’ Readers Choice Award for the fourth consecutive year. Approximately 13,500 readers selected the Sizzix Machine as the Best “Die-Cut Equipment” and, for the third straight year, its line of dies as the Best “Die-Cut and Laser-Cut Shapes."

“We at Ellison are proud that the Sizzix brand has once again been honored by the crafting community,” said Lisa Corcoran, CEO of Ellison. “The Sizzix Machine is a landmark innovation for Ellison that continues to capture crafters' imaginations, and our constantly evolving die designs continue to meet the needs of an ever-changing marketplace.”

The Creating Keepsakes’ Readers Choice Awards is an annual program that allows readers to select their favorite scrapbooking supplies in over 38 categories. This year, Sizzix products were nominated in four categories, including the Sizzix Sidekick™ as a finalist in the Best “New Product” and Best “Innovative Products” categories.

About the Sizzix Brand
Gone are the days of ragged paper edges, lopsided cutouts and hours of wasted time. Now is the time of the space-efficient, easy-to-use and affordable Sizzix® System. Ellison developed the technology for the Sizzix Machine, and in 2001 the Sizzix brand was co-
created and launched by Ellison and Provo Craft. Sizzix machines are versatile and affordable, making them a hit with everyone from novices to professional designers. Sizzix has received numerous awards, including the Creating Keepsakes' Readers' Choice Award for Die-Cut Equipment in 2003, 2004, 2005 and 2006. Sizzix is committed to helping individuals express their inner creativity through its innovative line of products.

About Ellison Corporate
Since 1977, Ellison has been the leader in die-cutting innovation and product development. Ellison manufactures and distributes the Prestige™ and AllStar™ product lines. Ellison is also the manufacturer, distributor and retailer of ellison design™ and Sizzix® consumer die-cutting equipment and ancillary products. Ellison empowers people to express their personal and professional creativity using its innovative products and is committed to continuing this tradition for generations to come. More information can be found at Corp.ellison.com.