ELLISON AND SCRAPPY CAT ENTER INTO LICENSING PARTNERSHIP

Ellison to offer Scrappy Cat designs through the ellison design™ brand

LAKE FOREST, Calif. (January 30, 2006) – Ellison, the world's leading manufacturer of hand-operated die-cutting equipment, has announced a licensing partnership between the ellison design™ brand and Scrappy Cat, LLC. These innovative designs will be available for the first time at the Craft and Hobby Association Trade Show (CHA) to be held January 30 through February 2, 2006.

Through this alliance, crafters and designers alike will now have access to eight different Thin Cuts™ designs from Scrappy Cat, including two Alphabet Sets. The individual Thin Cuts start at a low MSRP of $4.99 and the Chunkidelic™ and Snickle Script™ Alphabet Sets are available for a value-filled MSRP of $149.99.

Scrappy Cat, LLC. is a scrapbooking company that has been recognized by the craft industry for its innovative products and designs, winning honors such as the Creating Keepsakes Editor’s Choice Awards.

Consumers can also look forward to me & my BIG ideas® designs from Ellison in the upcoming year.

About the ellison design Brand
Self-expression comes from within. But ellison design™ helps it along, empowering individuals of every skill level to create unique crafts and embellishments for scrapbooks, cards, home décor and fashion quickly and easily. Launched in 2005 by Ellison, an innovator of Sizzix®, this new brand of proven technology features a diverse and growing product line with unique, inspiring designs in several mediums. For more information on ellison design, visit ellisondesign.com.

About Ellison Corporate
Since 1977, Ellison has been the leader in die-cutting innovation and product development. Ellison manufactures and distributes the Prestige™ and AllStar™ product lines. Ellison is also the manufacturer, distributor and retailer of ellison design™ and Sizzix® consumer die-cutting equipment and ancillary products. Ellison empowers people to express their personal and professional creativity using its innovative products and is committed to continuing this tradition for generations to come. More information can be found at Corp.ellison.com.