900-Square-Foot Ellison House of Style Showcases Hundreds of Unique Applications for Projects

LAKE FOREST, Calif. (January 28, 2007) – Ellison, the world's leading manufacturer of award-winning hand-operated die-cutting equipment, unveiled its new line of dies, embossing tools and more for the Sizzix® brand at the Craft and Hobby Association (CHA) Winter 2007 Trade Show January 23 - 31 in Anaheim, CA. Ellison also unveiled the 900-square-foot Ellison House of Style that includes a living room, nursery, teen room and dining room, each featuring unique projects.

“The Ellison House of Style at CHA Winter provides us with an excellent platform to showcase numerous unique projects for any room and any design sensibility,” said Lisa Corcoran, president and CEO of Ellison. “Each room has instructions to make specific projects, many of which utilize the new products from the Sizzix line that we are introducing here at the trade show.”

“By creating a living space with numerous personal touches, the Ellison House of Style shows how easy it is to creatively enhance your environment,” concluded Corcoran.

The new Rub Ons include “Background Shapes,” “Borders, Flowers,” “Flowers, Spring” and “Hearts” and will be available at an MSRP of $7.99. The Rub Ons Alphabet is available in “Cheeky Baby™” and will be available at an MSRP of $9.99. 

Sizzix Rubber Stamps will feature the latest shapes, including “Backgrounds #1,” “Backgrounds #2,” “Flower Embellishments” and “Flower” for an MSRP of $14.99. In addition, Sizzix Acrylic Stamp Mounts in “large,” “medium” and “small” sizes with an MSRP of $13.99, $8.99 and $3.99, respectively.

Embosslits, which combine die-cutting and embossing to instantly create die-cuts with dimensions and elegantly embossed images, will roll out the following new dies: “Charm, Baby Frame #1,” “Flower,” “Flower & Butterfly” and “Heart w/Flower.” All the new Embosslits dies carry an MSRP of $9.99.

Decorative Strip dies will feature designs to create your own cute journal with the “Journal, Round,” and “Journal, Round Pocket & Ties,” or just create fun shapes with “Kids & Teens Mania,” “Skittle Dee Do™” alphabet and “Wingo Zingo™” alphabet. The products have an MSRP of $19.99.

Finally, Clearlits, which feature a clear plastic back for the most exact cutting and cropping of cherished photos and other designs, will be available in time for St. Patrick’s Day with the new “Flower #2,” “Shamrock,” “Tag, Round” and “Tag, Traditional.” Clearlits have an MSRP of $6.99.

Select designs have been provided as part of a licensing agreement with me & my BIG ideas and Scrappy Cat.

About the Sizzix Brand
Gone are the days of ragged paper edges, lopsided cutouts and hours of wasted time. Now is the time of the space-efficient, easy-to-use and affordable Sizzix System. Ellison developed the technology for the Sizzix Machine, and in 2001 the Sizzix brand was co-created and launched by Ellison. In June 2006, Ellison acquired 100 percent of the Sizzix brand. Sizzix machines are versatile and affordable, making them a hit with everyone from novices to professional designers. Sizzix has received numerous awards, including the Creating Keepsakes' Readers' Choice Award for Die-Cut Equipment in 2003, 2004, 2005, 2006 and 2007. Sizzix is committed to helping individuals express their inner creativity through its innovative line of products.

About the Ellison Brand
Since 1977, Ellison has been the leader in die-cutting innovation and product development. Ellison manufactures and distributes the Prestige® and AllStar® product lines. Ellison is also the manufacturer, distributor and retailer of ellison designä and Sizzix consumer die-cutting equipment and ancillary products. Ellison empowers people to express their personal and professional creativity using its innovative products and is committed to continuing this tradition for generations to come. More information can be found at Corp.ellison.com.