LAKE FOREST, Calif. (February 10, 2008) –Ellison, the world's leading manufacturer of award-winning hand-operated shape-cutting equipment, unveiled its newest dies, embossing tools and more for the Sizzix brand at the Craft and Hobby Association (CHA) Winter 2008 trade show February 10–13 in Anaheim, California.

Particularly notable among these Sizzix® releases are the many eye-catching new Originals™, Sizzlits®, Bigz™ and Decorative Strip dies, as well as Clear Stamps, Rub Ons and Texturz™ Texture Plates from popular die designers, Brenda Pinnick and Dena Designs. Through separate licensing agreements with the pair, the Sizzix brand is able to welcome these exclusive characters, style and themes to its extensive product lineup. With an offering for every level of crafter, MSRPs are equally flexible, ranging from $4.99 - $34.99.

"We are always looking for exciting new ways to empower our customers creatively,” said Lisa Corcoran, president and CEO of Ellison. "By blending the dynamic designs of Brenda Pinnick and Dena Designs with our current product line, the Sizzix brand boldly addresses crafters' unique tastes."

Playful examples of the signature style of Dena Designs include a 3-Pack Sizzlits Die Set of Baby Animals and a Baby Cars Decorative Strip, as well as Originals and Bigz Animals Dress Ups and Accessories. Similarly, 4-Pack Sizzlits Die Sets of Joyful Adornments and Elegant Enhancements and the Bigz Bride and Groom Phrase and Wedding Cake are among the many wedding-themed wonders from Brenda Pinnick.

Of course, creativity has always come easy for these two spectacular designers. Dena Fishbein is an artist, illustrator and designer whose best-selling collections for baby, tweens, adults and the home are sold worldwide. She shares her design insights and winning style on her television show and in her books and syndicated column. Brenda Pinnick is an award-winning artist who has been honored for her innovation and creative approach to product design and communication arts and has been featured in CMYK magazine for her cut paper sculpture illustrations.

About the Sizzix Brand
Gone are the days of ragged paper edges, lopsided cutouts and hours of wasted time. Now is the time of the space-efficient, easy-to-use and affordable Sizzix System. Ellison developed the technology for the original Sizzix Machine, and in 2001 the Sizzix brand was created and launched. Since then, Sizzix has developed a complete line of machines, dies and accessories. Sizzix machines are versatile and affordable, making them a hit with everyone from novices to professional designers. Sizzix has received numerous awards, including winning the Creating Keepsakes' Readers' Choice Award for Best Die-Cut Equipment every year since 2003. Sizzix is committed to helping individuals express their inner creativity through its innovative line of products. More information can be found at Sizzix.com.

About Ellison Corporate
Since 1977, Ellison has been the leader in die-cutting innovation and product development. Ellison manufactures and distributes the Prestige® and AllStar® product lines. Ellison is also the manufacturer, distributor and retailer of Sizzix consumer die-cutting equipment and ancillary products. Ellison empowers people to express their personal and professional creativity using its innovative products and is committed to continuing this tradition for generations to come. More information can be found at Corp.ellison.com.