600-Square-Foot Ellison Holiday House of Style Showcases Hundreds of Unique Applications for Holiday Projects

LAKE FOREST, Calif. (July 20, 2007) – Ellison, the world’s leading manufacturer of award-winning, hand-operated die-cutting equipment, unleashes its new line of Holiday and Decorative dies, embossing tools and more for the Sizzix® brand at the Craft and Hobby Association (CHA) Summer 2007 Trade Show July 20–22 in Rosemont, Ill. The appearance also marks the grand unveiling of the 600-square-foot Ellison Holiday House of Style that includes a festive living room and an outdoor winter wonderland patio, each featuring unique holiday projects.

“The Ellison House of Style at CHA Winter was such a huge success that we wanted to do it again,” said Lisa Corcoran, president and CEO of Ellison. “This time, the focus is on Christmas in July, which features many great ideas for personalizing your holiday season.”

“The Ellison House of Style demonstrates that innovation doesn’t always require invention; sometimes, it just takes imagination. A new tip, trick, technique or application of a favorite product can have a much greater impact with customers and retailers than an entire new line of the latest widget! By adding imagination and a little creativity to our system, anyone can personalize their entire lifestyle,” concluded Corcoran.

The new Bigz™ Three-Dimensional dies are great for decorating any holiday tree. These new designs include “Ornaments,” “Stars” and “Snowflakes” and are available at a tempting MSRP of $19.99.

Sizzlits singles offer many new designs for the holidays, including “Candy Apple,” “Trick or Treat Bag,” “Turkey,” “Poinsettia” and “Stocking w/Teddy Bear.” All have an affordable MSRP of $4.99.

Decorative Strip dies feature designs to decorate seasonal cards with phrases such as “Trick or Treat,” “’Tis the Season,” “Ho Ho Ho” and “Naughty or Nice.” Alphabets like “Slobbery Kiss™” and “Take It Easy™” allow users to put an imaginative spin on their works of art. These products boast a low MSRP of $19.99.

Embosslits, which combine die-cutting and embossing to instantly create die-cuts with dimensions and elegantly embossed images, are ready to roll with a new alphabet set called “Ducky Wucky™.” The set is sure to be popular with creative types at an MSRP of just $39.99.

Finally, through separate licensing agreements with me & my BIG ideas and Scrappy Cat, the Sizzix® brand is able to offer exclusive characters, styles and themes with its extensive product lineup.

About the Sizzix® Brand
Gone are the days of ragged paper edges, lopsided cutouts and hours of wasted time. Now is the time of the space-efficient, easy-to-use and affordable Sizzix® System. Ellison developed the technology for the Sizzix® Machine, and in 2001 the Sizzix® brand was co-created and launched by Ellison. In June 2006, Ellison acquired 100 percent of the Sizzix® brand. Sizzix® machines are versatile and affordable, making them a hit with everyone from novices to professional designers. Sizzix® has received numerous awards, including the Creating Keepsakes’ Readers’ Choice Award for Die-Cut Equipment in 2003, 2004, 2005, 2006 and 2007. Sizzix® is committed to helping individuals express their inner creativity through its innovative line of products.

About the Ellison Brand
Since 1977, Ellison has been the leader in die-cutting innovation and product development. Ellison manufactures and distributes the Prestige® and AllStar® product lines and is also the manufacturer, distributor and retailer of Sizzix® consumer die-cutting equipment and ancillary products. Ellison empowers people to express their personal and professional creativity using its innovative products and is committed to continuing this tradition for generations to come. More information can be found at Corp.ellison.com.