Consumers spoke, and Ellison listened. Continuing its time-honored tradition of leading creative expression, Ellison introduced a new generation of consumer products with the launch of ellison design in 2005. The exciting introduction of ellison design, today's total crafting solution, combines value, quality and high compatibility with Sizzix to offer the flexibility of an expanding system and the responsiveness of the newest designs to satisfy an ever-changing industry.

Crafters will love ellison design for personalizing all of their creative works. With product offerings such as Thick Cuts, Thin Cuts, Extended Cuts, Window Cuts, Cut'n'Emboss and Easy Emboss tools, the ellison design line of products will continually expand to keep tools timely and imaginations inspired.

Big dies. Big technology. Big-time compatibility. That's the Big Shot. It works 100% with the current Sizzix product library, and is 40% lighter and 20% wider than the original Sizzix Machine.

At home or on the go, the Tag-a-long is the perfect little buddy to the Big Shot, creating a smaller-scale die-cutting and embossing solution. Plus, the Tag-a-long is 100% friendly with all Sizzix Sidekick materials.

The Big Shot and Tag-a-long quickly and precisely cut or emboss many materials, including cardstock, felt, fabric, foam, magnet, leather and aluminum.

ellison design products empower individuals to create personalized embellishments and craft projects ranging from greeting cards and scrapbook pages to home décor and fashion. Leveraging the latest advancements in technology, now it's quicker and easier than ever before.

The Big Shot Beginner's Kit has an SRP of $119.99, while the Tag-a-long Beginner's Kit has an SRP of $49.99. Thick Cuts, Thin Cuts, Extended Cuts, Window Cuts, Cut'n'Emboss and Easy Emboss are attractively priced as well with many offerings available under $19.99.