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No Sticker Machine Required for New Time and Money-Saving Product

LAKE FOREST, Calif. (January 24, 2010) – Ellison, the world's leading manufacturer of award-winning hand-operated die-cutting equipment, is pleased to announce its latest breakthrough product at the Craft and Hobby Association (CHA) Winter 2010 trade show in Anaheim, Calif.

Sizzix™ Adhesive Sheet Packs virtually eliminate the need for an additional sticker machine. As a stand-alone product, Sizzix Adhesive Sheets offer crafters the convenience of pre-made adhesive sheets. Like magic, the backing of each sheet easily peels away for easy application. When used with a Sizzix® roller machine, Adhesive Sheets easily transform crafters’ favorite die-cuts into ready-made stickers.

Starting as low as $4.99, Adhesive Sheets are available in permanent and repositionable packs. The latter will include a 2 ½" x 12" pack, while both varieties will offer 6" x 6" and 12" x 12" formats – all of which are compatible with any Sizzix machine, die or embossing folder.

"The 12" x 12" size is particularly economical," commented Denzil Quick, director of Marketing for Sizzix. "It cuts to an exact sheet size, unlike an adhesive cartridge, which typically wastes up to 3 inches because it cannot fit the 9-inch opening of a sticker machine."

In addition to their retail release, future plans call for sample sheets to be included for a limited time with selected Sizzix steel-rule dies.

About the Sizzix Brand

Gone are the days of ragged paper edges, lopsided cutouts and hours of wasted time. Now is the time of the space-efficient, easy-to-use and affordable Sizzix System. Ellison developed the technology for the original Sizzix® Machine, and in 2001 the Sizzix brand was created and launched. Since then, Sizzix has developed a complete line of machines, dies and accessories. Sizzix machines are versatile and affordable, making them a hit with everyone from novices to professional designers. Sizzix has received numerous awards, including winning the Creating Keepsakes' Readers' Choice Award for Best Die-Cut Equipment every year since 2003. Sizzix is committed to helping individuals express their inner creativity through its innovative line of products. More information can be found at Sizzix.com.